Advertising services and software company Mediaocean reintroduced Flashtalking with updated branding and a website to reflect the expanding needs of advertising agencies and their clientele. The rebranding highlights Flashtalking’s tools for customizing the creative content of digital advertising and a growing role for generative artificial intelligence, the technology that powers apps such as ChatGPT. “We're at this perfect moment with the [...]

Yahoo is known for many things – search, email, fantasy sports. TV? Not so much. But the company is on a mission to change that perception. According to Adam Roodman, SVP Ads Product & Strategy at Yahoo, connected TV advertising has been a major growth area for several years - but many outside the CTV ad buying sphere might not realize it. "One [...]

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement (CIMM), a unit of the Advertising [...]

Manufacturers of the devices we use to watch content have an upper hand when it comes to measuring consumption. Increasingly, they are partnering with organizations who can measure the consequential impact of the ads seen on those screens. "More and more, our clients are asking for outcome-based approaches," says Serge Matta, Global Chief Commercial Officer, LG Ad Solutions in this video interview [...]

When you spend £3 billion ($3.6 billion) a year on marketing, you want it underpinned by solid data. Drinks maker Diageo upped its global marketing spend by 5.6% last year, including a record advertising and promotion spend of £545 million. In this video interview with Beet.TV, Patrick Teske, Director, Global Media Operations, Diageo, explains what he wants from the digital ad economy. Addressing [...]

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, Albertsons Media Collective hosted a panel and [...]

SALISBURY, CT – The very first Beet Retreat Berkshires brought together leaders from the media, advertising and ad-tech industries to a region that offers woodland beauty and a burgeoning cultural scene. Beet.TV capture a range of opinions from executives about current trends in artificial intelligence, privacy-safe identifiers and the ad-tech marketplace. Marika Roque, chief operating and innovation officer at KERV “In terms [...]

In a high-speed, data-driven world, the demand for precise measurements in digital advertising has never been higher. With the rise of first-party data and the growing complexity of consumer metrics, advertising is exiting the era of broad strokes and entering a realm of razor-sharp focus. That's where Ron Amram comes in. Previously head of media at Sprint Nextel and Heineken USA, Amram [...]

CANNES – The media and marketing industries in the past few years have grown more aware of how advertising activities lead to emissions of greenhouse gasses. Beet.TV hosted the Sustainability and Responsible Marketing Summit to bring together professionals from a variety of advertising agencies, ad-tech companies and industry associations. This highlight reel captures some of the ideas that they shared at [...]

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those discussions during The Transformation of Television: Connected, Addressable [...]

CANNES -- If data is still the new oil, the infrastructure had better allow it to flow. In recent years, limits have been placed on the transfer of consumer data - often for good, privacy-focused reasons. At Cannes Lions, the Global Leadership Summit on Data & Measurement at Cannes Lions 2023, presented by Comscore, LiveRamp & LoopMe, heard how executives are trying [...]

Nielsen has a new CEO, after five dramatic years in the media measurement arena. Karthik Rao, previously CEO of Nielsen Audience Measurement, is promoted to the overall role, 23 years after joining the company, taking over from David Kenny. In this video interview with Beet.TV in February 2023, which we are republishing here, Rao said said the company’s newly-released Nielsen ONE measurement [...]

CANNES -- With US retail media spending estimated by eMarketer to be $45 billion in 2023, the category is not exactly a new topic anymore. So, companies rolled into Cannes Lions with solid views about a maturing topic. Beet.TV played host to some of those discussions, through Global Retail Media Summit at Cannes Lions 2023, presented by Criteo & Habu. Here, we summarise [...]

iSpot.tv acquired media-measurement company 605 to expand its customer footprint across brands, TV networks and streaming publishers. Terms of the deal weren’t disclosed. The acquisition bolsters iSpot’s measurement solutions for video and TV advertising effectiveness, especially in business-outcome attribution, advanced audience measurement, media planning and data science managed services, the company announced. “The rationale for 605 -- and we love so much [...]

SALISBURY, CT – The ideal media plan of the future will include addressability, platforms to buy addressable placements, measurement of outcomes and insights into context and content, Jessica Brown, managing director of digital investment at WPP's GroupM, said in this interview with Beet.TV contributor Mike Shields at the Beet Retreat Berkshires. “Addressable doesn't mean that it's one-to-one impressions. To me, addressable [...]

SALISBURY, CT - Dentsu International has embarked on a five-year journey to lead the charge in the attention economy. Now that journey is pointing it toward audio. Previously, the company's research into the economics of attention prompted it to introduce a new, attention-based media currency, the effective attention cost per a thousand (EACPM). Now, in a large-scale study, it suggests audio could [...]

CANNES -- The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared insights into their approaches and strategies: [...]

SALISBURY, Ct. – The growing fragmentation of the media marketplace has led advertisers to seek ways to manage the complexities of cross-platform campaigns. Marketers also have sought to better evaluate how their media spending drives business outcomes, especially amid the recent economic uncertainties that come with rapid increases in consumer prices and the cost to borrow money. To address these needs, [...]

CANNES – Advertising agencies have a key role in transforming people’s lives, and these changes aren’t confined to luring consumers to buying products and services. Increasingly, agencies are broadening their mandates to limit advertising’s negative effect on the Earth’s system of natural resources. Marla Kaplowitz, president and chief executive of the American Association of Advertising Agencies (4 A’s), in this fireside [...]

SALISBURY, CT — It's not just the ad buy side that is motivated to start up ad measurement solutions. These days, ad sellers, too, have reason to offer measurement capabilities. In this video interview with Mike Shields for Beet.TV, Krista Panoff, SVP of Global Enterprise Development, Innovid, unpacks the evolving dynamics of the sell side industry, shedding light on the value of real-time [...]