SALISBURY, CT - With deals like Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte, the ad tech industry is still seeing M&A, even though some had forecast a drop-off. It means a much-needed consolidation phase, says Sean Buckley, Chief Revenue Officer of Magnite, who says: "I think we'll continue to be in a consolidated phase for the foreseeable [...]

CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire to show an improvement in the way we harness our clients' dollars to do better outcomes,” Chrissie Hanson, chief executive of Omnicom’s OMD USA, said [...]

CANNES — In digital media, execs could surely list a host of technologies and business credentials that should be in your skills stack. But what about people skills? Sheevani Raikundalia, Bloomberg Media's Head of East Coast Sales, believes empathy, adaptability, and effective communication reign supreme. In this video interview with Tameka Kee for Beet.TV, Raikundalia talks about the traits that make a [...]

CANNES — In the ever-evolving landscape of retail media, standardisation may seem like the key to cutting through the noise. However, according to Michael Greene, SVP of Global Vertical Strategy at Criteo, fragmentation must also be addressed. In this video interview with Joanna O'Connell for Beet.TV, Green paints a picture of evolution in the industry. The Reality of a Fragmented Ecosystem "An average brand [...]

CANNES – A growing number of retailers are now selling digital .advertising, offering brands a way to reach consumers at all stages of the purchase funnel from awareness down to a final purchase. Retailers such as discount chain Walmart also offer the ability to reach target audiences based on their purchase histories. “There is no better way to communicate with consumers [...]

CANNES — What can the advertising industry do about climate change? At the Sustainability & Responsible Marketing Summit during Cannes Lions 2023, presented by Adlook & Sharethrough, experts from diverse sectors of the advertising ecosystem took to the stage to champion actionable sustainability and bring to light intriguing correlation between the principles of profit and purpose: Kaitlin Leary, Head of Global [...]

The media marketplace is more fragmented than ever before as consumers divide their time among a bigger variety of connected devices and content platforms, which include social media and streaming services. This complexity challenges marketers to better understand how people pay attention to advertising. “What we have been searching for is really a way to gauge the quality of impressions and [...]

"Brilliant at the basics." That's how Netflix described its approach to consumer experience and advertising during Beet.TV's Beet Retreat in the Berkshires 2023. The phrase aptly captures the sentiment of many industry leaders, who are striving to balance the rapid evolution of technology and platforms with the need for consistent, high-quality consumer interactions. Joanna O'Connell, EVP of Innovation at R3, who was [...]

CANNES – Addressable advertising promises to help brands with their audience targeting, and it can be more effective when ad creative is optimized for more specific groups of consumers. “Before creating the TV creative itself, think about the characterization within it,” Nicola Lewis, global chief executive officer of Finecast, said in this interview with Jonathan Steuer, co-founder and chief executive of [...]

CANNES – The ad-tech industry in the past couple of years has started to become more aware of how its energy usage contributes to greenhouse gas emissions. As founder of The Alpine Project, ad-tech veteran Brian Murphy seeks to help companies take steps to reduce their carbon footprints without sacrificing their business goals. “Ad-tech in particular has now realized that our [...]

CANNES – Effective leadership involves an understanding of people’s strengths as they work together on teams. Sarah Kramer, chief executive of Publicis’s Spark Foundry, said leaders also recognize when they need the help of people with unique skills. “Diversity and skill sets, hiring people that are smarter than you, that have specialist skills that are different from yours, I think all [...]

CANNES — In a world where first-party data is proving its worth and the industry is grappling with signal loss, addressable TV is emerging as a confident link to ROI and outcomes. That is the view of Larry Allen, VP & GM, Addressable Enablement at Comcast Advertising. In this video interview with Tameka Kee for Beet.TV, Allen explains how his company is [...]

CANNES – The ability to get things done is a key trait for people in leadership roles, though that competence accumulates over time. “I noticed that in my twenties as a leader, I needed certain traits. Now that I'm in a different part of my career, it's funny how listening becomes a really critical trait,” Michelle Crossan-Matos, chief marketing officer at [...]

CANNES – Retail media advertising typically refers to digital media channels, but it does have ties to in-store promotions and shopper marketing. That’s especially the case in parts of Europe, where retail media networks are in an early stage of development. “We love shopping in Europe, we love going into the stores. There are stores all over,” Larisa Dumitru, head of [...]

CANNES — In a world where digital advertising is increasingly moving towards TV, the Real Time Bidding (RTB) 2.6 protocol has been designed specifically with connected TV and digital video in mind. It promises to revolutionize the way media companies package their television inventory and how advertisers select spots. In this video interview with Beet.TV, Anthony Katsur, CEO, IAB Tech Lab opens [...]

CANNES — Addressable advertising is exploding across the media landscape, with 73% of media buyers now incorporating it into their mix, up 16% year over year, according to Matthew Van Houten, SVP, Product, Operations & Business Development at DIRECTV Advertising. As a precision tool, addressable advertising has evolved to deliver a double-digit lift for clients seeking the right message for the [...]

CANNES -- For some, striving to overcome the odds and achieve success is a climb. For Thai Randolph, it's a voyage. Randolph is CEO of Hartbeat, the entertainment production company founded by Kevin Hart. She is adamant that career growth is "more of a river than a ladder." In this video interview for Beet.TV whilst at Cannes Lions, Randolph says that, throughout her [...]

CANNES – The major shift in people’s television viewing habits has led to a need for audience measurement that covers a variety of platforms – everything from traditional linear television to video streaming on connected devices. Media companies in the past year have gained greater confidence that they can sell advertising with the help of more measurement providers. “We had to [...]

CANNES – The Cannes Lions International Festival of Creativity this year was notable for introducing sustainability criteria in every advertising award category for the first time. The new requirements come as the media and marketing industries become more aware that their marketing activities result in greenhouse-gas emissions. “For many years, we've been focused on climate action,” Martin Bryan, global chief sustainability [...]

CANNES – Media company Paramount is part of a partnership that advertising agency Havas announced with data-collaboration platform LiveRamp on data clean rooms. The goal is give marketers a way to improve audience targeting by matching their customer data with other datasets while also protecting people’s privacy. “At Paramount, we think a couple of core tenets that we need to really [...]