The demand for premium online video content is much higher than the supply, said AOL SVP for Video Ran Harnevo during a conversation at the BRX Video Summit this month on ad exchanges, premium inventory and the online video ad marketplace needs and wants. "There is way less premium inventory than marketers think there is," Hanevo says, adding that premium inventory [...]

Today, Adobe is releasing its latest video production and editing package Creative Suite 6 (CS6).    Last Monday, at NAB, we spoke with Ellen Wixted, Senior Project Manager for Video and Audio at Adobe about the new release, the movement to Premiere of "tens of thousands" of users of other editing platforms and the efforts that Adobe in transitioning the newcomers. Wixted [...]

Having a video start automatically when a Web page loads can be appreciated or annoying -- valuable and destructive, says Sean Knapp, co-founder and Chief Technology Officer or the Ooyala, the big video services company. Knapp says that the decision to use auto play is based on a number of factors unique to the publisher.  Mostly, he advises against auto play [...]

Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now, said speakers on a panel at the BRX Video Summit last week in New York. "I don't think there are nearly enough ads in online video," said Mark Trefgarne, Co-Founder and CEO real-time online video platform LiveRail, in [...]

LAS VEGAS -- Pricing compression for Internet bandwidth is "definitely alleviating" says Limelight Network's Json Thibeault in this interview with Beet.TV earlier this week on the floor of NAB. Downward pressure on prices has been eased by the less agressive stance of CDN provider Level 3, Thibeault says.  While pricing is stabilizing, demand is rising dramatically, he adds in this interview. He [...]

Show me the metrics. That was the overwhelming request from media buyers speaking on a panel at the BRX Video Summit last week in New York. During this deep dive discussion on what the online video business needs, media buyers repeatedly cited better metrics on the front end, the back end and when it comes to targeting. "We need better metrics [...]

LAS VEGAS – Teradek, leader in wireless HD video encoding technology, introduced their new Cube camera-top HD video encoder this week at NAB.  In this video, Teradek’s Director of Marketing, Michael Gailing, gives us a closer look at some of the features of the new Cube. "The cube is just a wireless video encoder," says Gailing.  He explains that the new [...]

LAS VEGAS -- Kit Digital, the big global, Prague-based provider of digital video services, has introduced a set of social media tools to its platform at the NAB Show this week. We spoke with Alex Blum, COO, about the new social functionality and other developments at Kit and industry trends. Blum, an early AOL executive involved with Internet-based video more than a [...]

Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties among the its competitive set of ad networks and exchanges.   (Brightroll ranks third in the overall category with Hulu and Google in the first and second spots.) Last week in New York, Brightroll presented an industry conference where CEO [...]

LAS VEGAS - Thanks in part to the wide-spread use of paid services for video on demand including Amazon, Netflix and Hulu, it is now "acceptable to pay for content," says Brightcove's Eric Elia in this interview from the NAB Show. Elia, VP, TV Solutions, is a member of the founding team of Brightcove.  He gives an overview on evolution of [...]

LAS VEGAS -- BreakingNews, the influential aggregator of global breaking news, has released the first of its kind App for Samsung smart TV's which pops up news when it happens. At NAB we spoke with Cory Bergman, General Manager of the MSNBC-owned media start-up.  Bergman says in this interview that BreakNews now has 12 employees in Seattle, New York and London. Purchased [...]

LAS VEGAS -- Livestream, the popular free-webcast service which claims some 30 million users, demo'd at the NAB conference some big developments including a camera-mounted device to stream video directly to the Web via WiFi or cellular, and a new ad-free model for event producers. Yesterday at the Livestream booth at the NAB Show we spoke with Livestream founder and CEO [...]

LAS VEGAS, NV - Mid-roll ads are the most engaging, live is more engaging than on-demand and mobile viewing drives high engagement with advertising, says Adobe's Jeremy Helfand, VP for Video Monetization, citing a report issued this week at the NAB Show. We spoke with him about the study, overall trends in the industry and plans at Adobe to create an [...]

LAS VEGAS, Microsoft has taken the wraps off its Media Plaform which is now hosted on Windows Azure, here at the NAB Show. Yesterday, we spoke with Brian Goldfarb, Director of Product Marketing for Windows Azure, about the industry demand leading to the product launch which is expected for later this year. He explains how the "cloud" is becoming an integral part [...]

LAS VEGAS -- Some 50 of the industry's leading video services companies are rallying around a unified live video streaming protocol known as DASH, says Akamai's Will Law, Principal Architect, Media Division, in this interview with Beet.TV Members of the DASH Promotors Group includes Akamai, Adobe Microsoft, Qualcomm, Netflix and several others. Law explains why standardization is essential. Also in the interview, he [...]

LAS VEGAS - Here is our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream.    Moderating is the fantastic Ashley J. @redfurynyc Swatz, Digitas SVP and Interactive TV leader. The session was be largely about the shift of video consumption to digital devices and its implications for broadcasters, publishers, advertisers and consumers.  Many thanks to [...]

While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an exchange.  Clients are more comfortable with video ad networks, says Gina Preziosa, Group Digital Media Director, Mullen mediahub. Preziosa was a panelist at the BRX Video Summit last week where we spoke with her. In this interview, [...]

The notion of addressable TV, a scenario in which broadcasters and marketers "narrowcast" content on a one-to-one basis to a viewer, is still very much in the early stages, but it can become a reality if marketers use consumer data to reach specific individuals. This was one of several topics discussed wih Jen Soch, Managing Director of Global Accounts for MEC, [...]

Online video affords brands new opportunities when it comes to advertising.  Unlike television, where brands serve a single ad, online video ad campaigns can be personalized to reach a much wider audience.  Eyeview is at the forefront of personalized video advertising, making it easy for brands to personalize their video assets to reach across different audience segments. In this video interview, co-founder [...]

Today pre-roll ads are commonplace on quality online video content, but many viewers simply tune them out or skip them entirely, if given the chance.  Solve Media has come up with a way to turn these inattentive ad skippers into engaged viewers. In this video interview, Todd Lieberman, President of Solve Media, says, "Users are really fatigued by being forced to [...]