Video is enjoying a huge surge in demand says Ari Bluman, President, North America, of Real Media Group, a unit of WPP.  He says in this interview with Beet.TV that 80 percent of RFP's for digital campaigns from advertisiers now include video. For the industry to succeed with the emerging medium,  it needs to provide creative, interactive units, not just the standard [...]

Innovid, the New York-based interactive video ad firm that has set the standard for interactive pre-roll with their iRoll product, has recently expanded their service, enabling individuals and small enterprises to create and publish interactive pre-roll in minutes. In this video interview, Innovid CEO Zvika Netter explains that agencies and publishers can now use Innovid’s iRoll completely self-serviced.  "They can create [...]

OneScreen, the Irvine, California-based video services company which helps publishers including Dow Jones get content on a variety of platforms, is readying a content syndication platform called Express for Web Publishers. We spoke with OneScreen CEO Atul Patel at the IAB Digital Video conference last week.

Interactivity around in-stream video advertising is essential as publishers and marketers seek value in the emerging medium, says Seneca Mudd, Director of Industry Initiatives at the Interactive Advertising Bureau (IAB) says in this interview with Beet.TV We spoke at the conclusion of last week's IAB Digital Video marketplace where Mudd moderated several sessions.   

While online video advertising is expected to jump 54 percent this year, faster than any form of media, according to eMarketer, the industry faces multiple challenges around the emerging medium says David Hallerman, Principal Analyst at eMarketer in this interview with Beet.TV He sizes up the state of the industry as a parodox where viewers are consuming more videos on more [...]

Presented by:   London, June 15 8:30 – 13:00 GMT Hosted by the BBC Worldwide The fast-evolving state of digital video will be explored in a half-day conference at the headquarters of the BBC Worldwide. Topics will include the proliferation of digital devices and the emerging monetization opportunities for broadcasters and publishers. Keynote speakers include: Daniel Adams, VP International Content, Dailymotion Chris Dobson, EVP/GM, Global Ad Sales, [...]

The "feckless infatuation" of magazine publishers in creating closed-garden Apps to replicate their publications has proven to be a disappointment, says Jason Pontin, editor-in-chief of MIT's Technology Review in this 10-minute video. He says that the medium of the Internet is fundamentally "linky" and that for tablets to succeed, they need to be built on open standards, namely HTML5. In this keynote [...]

While realtime bidding (RTB) for video inventory has taken off dramatically, there has been pushback to theses electronic marketplaces by television networks and other "premium" video publishers who prefer to control, and usally sell their inventory directly to ad agencies. LiveRail, the San Francisco-based provider of video ad services including RTB platforms, has introduced new controls to give premium publishers a [...]

Technology providers are racing way ahead of advertisers and not providing them with the basic needs to make reasoned online video media buys, says Brian Morrissey, editor-in-chief of Digiday in this interview with Beet.TV These was his principal takeaway from the BRX Video Summit this week where he was a moderator. Technology has long foiled the ad business, he says, citing the [...]

The "pain point"  of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more "TV-like" says Kelley Train, Group Digital Director of PHD Media in this interview with Beet.TV Brands understand the value of GRP (gross rating point) in buying video: they "get it." Train was [...]

Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the interest and anyomous profile of the individual viewer. Sean Knapp, Ooyala's CTO and co-founder, says in this video interview that the overarching goal of the new technology is to make the video viewing experience "non-linear" - [...]

24/7 Media has endorsed DG's MediaMind technology as its preferred platform to third party online video advertising serving, the two companies announced today. Earlier this week, we spoke with MediaMind GM Gal Trifon about MediaMind and its recent study of completion rates for pre-rolls. We interviewed him the IAB Digtal Video conference in New York. Andy Plesser  

Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Development at online video technology firm Videology  during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York. Videology has released research recently to highlight convergence opportunities. Those studies show that campaigns run across mobile, [...]

NEW YORK -- The online video business is in need for standards to make buying ads easier and that includes standards around premium content, says Rob Davis, Executive Director Advanced Video Practice at Ogilvy, during an exclusive interview with Beet.TV at the IAB Marketplace-Digital Video event this week in New York.  The industry is making progress towards better standards and the [...]

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer.  We caught up with JoAnna Foyle Abel, VP of Marketing at FreeWheel at the IAB Marketplace - Digital Video event this week in New York to discuss the challenges of live sports programming [...]

Premium video is among the most popular kind of digital programming, but Adobe believes even more of its may come online if solutions to insert ads are better. We caught up with Dan Erck, Senior Director, Ad Platform at Adobe, at the IAB Marketplace - Digital Video event this week in New York to discuss Adobe's video technology suite Adobe Primetime [...]

BrightRoll, the big San Francisco-based provider of video advertising services, announced today the introduction of tools including an inventory planning solution. The announcement was made today the BRX Video Summit in New York. Yesterday at the IAB digital video conference, we spoke with BrightRoll founder and CEO Tod Sacerdoti about the the industry demand for inventory management tools.  Andy Plesser  

After relaunching as a male-centric Web video network last fall, the Metacafe Entertainment Network  has jumped from 10 million uniques a month to 33 million, underscoring the benefits of operating as a vertical. Beet.TV caught up with Erick Hachenburg, CEO of Metacafe, at the company's offices in San Francisco recently to discuss the new approach of the site. With video sharing [...]

Marketers and independent producers alike want their Web videos to be found. For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It's been a great four and a half years - [...]

Yahoo! has an agreement with Ford to produce a reality show for the Web -- a 10-part series about cross-country adventures in the Ford Focus Electric. It is called "Plugged In." Earlier today, se spoke with with Yahoo's video chief Erin McPherson about the news series and the growth of original video programming at Yahoo! and the opportunities for advertisers in [...]