COLOGNE - Altbough the digital media market in Europe is not as evolved as in the United States, the industry is growing fast with publishers commanding extremely high advertising rates, find Ashley Swartz in her wrap-up commentary from the DMEXCO conference.  While an attractive prize. Europe requires that media agencies and companies take a highly localized approach to market [...]

Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising services company, will keynote a half-day conference on the state of Real-Time Buying (RTB) and video advertising, on Thursday, September 27 in New York at the GroupM offices. The State of RTB Programmatic buying of video is experiencing [...]

AMSTERDAM – Earlier this year,  Adobe launched Project Primetime, a unified video platform that provides a single solution for Adobe streaming, digital rights management, advertising, audience management and analytics.  We interviewed Ashley Still, Director of Video Solutions at Adobe, earlier this month at the IBC show to get an update on the initiative. "In the early days of Internet video, companies really needed technology—technology to publish content and play [...]

COLOGNE - Industry standards around digital advertising and measurements for brand impact are gaining considerable traction in Europe, says Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the global trade association for digital publishers, in this interview with Beet.TV Our correspondent Ashey Swartz spoke with Rothenberg last week at the DMEXCO conference. Rothenberg outlines the opportunities and differences for publishers in [...]

AMSTERDAM -- Started as a digital video solution for onilne media companies, California-based Ooyala is focused on global broadcasters and operators, says Bismark Lepe, co-founder, in this interview at the IBC conference. At the big broadcaster show, Ooyala made a number of product announcements around analytics , discovery and an enhanced HTML player which he summarizes in this inteview.    

COLOGNE -  Digital video isn't quite a four-screen proposition yet in Europe, but mobile video is growing quickly in some countries, notably the United Kingdom, says Owen Hanks, General Manager for Mobile-Europe for video ad network and technology company YuMe. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video interview taped at the DMEXCO conference. In the last year, YuMe in Europe [...]

Despite the plethora of digital video data available, the familiar and oft-used TV ratings system of GRPs will remain the dominant currency for TV and online video for now, but soon marketers will start to weave in new data sets and metrics. That's the conclusion of a just-released report from research firm Forrester Research, shared with Beet.TV Earlier this summer, [...]

COLOGNE - Tremor Video, the big New York-based video advertising technology platform/ad network, has launched a cost-per-engagement product in Germany, says Tim Weber, VP for Sales and Bus Dev for Central and Eastern Europe, interview with Beet.TV Tremor has been in the forefront in the U.S. of using cost-per-engagement in establishing pricing around online video ad inventory.   The launch of such [...]

From a routine talk-show format to a highly stylized series of op-ed videos, Beast TV, the 10-month-old video operations of The Daily Beast and Newsweek, seeks to present "smart" video which amplifies the authority of the staff, says Katherine O'Hearn, VP, Video & Events, in this inteview with Beet.TV. The offering includes a daily live talk show, live coverage of special [...]

AMSTERDAM -- Ratified in April, MPEG Dash, the first international standard for delivering segmented media to digital devices, is getting considerable support from industry leaders including Akamai, Adobe, Microsoft and others, and is being quickly adopted in Europe where its use is mandated by regulation, says Will Law, Principal Architect, Cloud Media Engineering at Akamai in this interview with Beet.TV Law [...]

AMSTERDAM – In this video interview at the IBC show, Brightcove VP of Digital Media Solutions, Chris Johnston, tells Beet.TV that while it’s important "to be in the places that your audience is interested in finding you," Facebook is a much more effective platform than Twitter for online video publishers when it comes to driving views.  This is especially true for brands that have a [...]

AMSTERDAM – "Kaltura’s promise is to be able to deliver every video to every user on every device, everywhere around the world," says Shay David, co-founder and chief revenue officer of the open source online video platform in this interview with Beet.TV at the IBC show. He says that support for new devices was a big theme at this year’s IBC show and that Kaltura [...]

AMSTERDAM – Comcast's thePlatform,  has introduced a video commerce solution, says Marty Roberts, SVP of Sales and Marketing at thePlatform, in this interview with Beet.TV done at the IBC Show. In the interview, Roberts explains that digital media and TV Everywhere have enabled broadcasters to understand more about their users than ever before.  With information about viewer demographics, behavior and interests in tow, it’s [...]

AMSTERDAM -- Jon Dahl, co-founder of the San Francisco-based Zencoder, a cloud-based encoding/transcoding company which was recently acquired by Brightcove, says that cloud-based transcoding of video files will represent 90 percent of the market in five to ten years, up from 5-10 percent today. We interviewed him at the IBC conference. Zencoder works primarily with Amazon EC2 as its cloud platform [...]

AMSTERDAM -- Seeking to address the growing demand of video producers to create files in multiple streams, for numerous digital devices, Akamai has launched a cloud-based transcoding service called Sola Vision. In addition to transcoding files, the service provides stream packaging and security. Most of these solutions are managed by on-site by content providers, according to Stuart Cleary, Akamai's Director [...]

AMSTERDAM -- The advertising opportunities in second screen TV are highly promising and can offer a more targeted and precise reach for marketers, says Alan Wolk, Global Lead Analyst at video management and services company KIT digital during an interview with Beet.TV at the recent IBC Show in Amsterdam. KIT Digital is working closely with the Second Screen Society on how to monetize and develop standards [...]

COLOGNE -- Contextual advertising technology company Vibrant Media rolled out some of its tools for in-image advertising in the German market. Beet.TV contributor Ashley Swartz caught up with Vibrant CEO Cella Irvine at the Digital Marketing & Exposition Conferece in Cologne, Germany this week. "In-image is new and it performs well for brands on both performance and brand metrics," Irvine tells Beet.TV. She explains that [...]

AMSTERDAM – Adobe has a new collaborative video editing platform which it announced at the IBC show in Amsterdam.  The platform, called Adobe Anywhere, enables teams to work together on Premiere, After Effects, and Prelude projects from virtually anywhere with a network connection. Beet.TV sat down with Bill Roberts, Director of Product Management at Adobe Systems, at the IBC show to find out more about the [...]

AMSTERDAM -- Technology giant Cisco recently completed its acquisition of video software firm NDS in a move that could help boost Cisco's video business. Beet.TV talked to Sachin Sathaye, Senior Marketing Manager for Video Solutions, at the recent IBC Show in Amsterdam. NDS brings video security, advertising tools, and set-top box software to the table, Sathaye explains in this video interview. NDS is also strong [...]

AMSTERDAM -- The live Web TV service Zattoo has amassed nearly 10 million users in Europe for its over-the-top type of TV service. At the recent IBC Show in Amsterdam, Beet.TV talked to Stefan Lietsch, Head of Engineering, at Zattoo, for insight into how the service works. Zattoo brings a range of TV channels to digital devices and PCs, operating like a [...]