COLOGNE – Tremor Video, the big New York-based video advertising technology platform/ad network, has launched a cost-per-engagement product in Germany, says Tim Weber, VP for Sales and Bus Dev for Central and Eastern Europe, interview with Beet.TV

Tremor has been in the forefront in the U.S. of using cost-per-engagement in establishing pricing around online video ad inventory.   The launch of such a product in Germany is the first, Weber tells our correspondent Ashley Swartz in this video inteview taped at the DMEXCO conference.

In this interview, Weber speaks about the opportunities for digital video advertising in the highly centralized German landscape.