Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising services company, will keynote a half-day conference on the state of Real-Time Buying (RTB) and video advertising, on Thursday, September 27 in New York at the GroupM offices.

The State of RTB

Programmatic buying of video is experiencing phenomenal growth and some analysts argue that programmatic buying will become the norm. However, many premium publishers such as cable networks and big portals prefer to manage their own inventory sales. Some see exchanges, which are operated by ad agency trading desks, as a threat to their control over prices.

To allay some of these concerns, private marketplaces can provide publishers with their own technology platform to manage their "sell side" of the business, explains Keith Eadie, VP of marketing at TubeMogul in this interview with Beet.TV

TubeMogul is the sponsor of this event and GroupM is the host.

Keynote Speakers:

Rob Norman, Global Chief Digital Officer, GroupM

Brett Wilson, CEO, TubeMogul


Michael Learmonth, Digital Editor, Ad Age

Ashley Swartz, Analyst, Furious Minds

Andy Plesser, Executive Producer, Beet.TV


Christina Beaumier, VP of Global Client Development for Xaxis

Sean Buckley, Group Director, Business Development and Strategic Partnerships, IDG

Andy Chapman, Executive Director, The Exchange at Mindshare

Andrew Feigenson, Nielsen, SVP Ad Platforms and Networks, Nielsen

David Fineman, Partner, Digital Investment & Technology Director, Maxus NA

Brian Kane, COO, LiveRail

This event is not being live streamed — stay tuned to many videos from the sessions.