COLOGNE – Altbough the digital media market in Europe is not as evolved as in the United States, the industry is growing fast with publishers commanding extremely high advertising rates, find Ashley Swartz in her wrap-up commentary from the DMEXCO conference. 

While an attractive prize. Europe requires that media agencies and companies take a highly localized approach to market entry, she says.

Swartz is the founder and CEO of digital media consultancy in New York called Furious Minds.  She provides commentary regularly to Beet.TV