COLOGNE – Industry standards around digital advertising and measurements for brand impact are gaining considerable traction in Europe, says Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), the global trade association for digital publishers, in this interview with Beet.TV

Our correspondent Ashey Swartz spoke with Rothenberg last week at the DMEXCO conference.

Rothenberg outlines the opportunities and differences for publishers in Europe, notably around privacy issues. Also in the interview, he speaks about innovation in Germany in the digital media.