LAS VEGAS — NYC-based comedian Mark Malkoff is known for online videos of his crazy stunts and shenanigans, from living on an AirTran jet for 30 days to living in IKEA for a week, visiting every Starbucks in Manhattan in a day, and more. At the IAWTV Awards at CES, we heard from Malkoff about his latest project, The Bill Murray [...]

Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint. Digitas works with Leo Burnett as a part of Team Sprint, the client's dedicated agency unit. BrandLive inserts brands into news of the day, in real-time, via social networks and with extensive original video content.   For an overview [...]

LAS VEGAS -- The over-the-top business will likely see many more TV Everywhere offerings from operators as well as programmers going direct to consumers this year, predicts David Adams, VP Corporate Development at connected TV technology provider Accedo during an interview with Beet.TV at the Consumer Electronics Show. "Both sides want over-the-top solutions, whether the operator or the media side," he tells us. "In the [...]

LAS VEGAS - Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV's says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV We caught up with outside the Las Vegas Convention Center where where he had taken a tour of the floor with GroupM [...]

LAS VEGAS - Connected TV technology provider Accedo teamed up with video technology firm thePlatform in a deal that may help service providers and programmers roll out more TV Everywhere applications. The partnership lets multichannel service providers and media companies introduce new services across digital devices in an integrated fashion, leaning on tools from both companies, and was announced at the Consumer [...]

LAS VEGAS --TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferber, CEO and Chairman of digital video ad platform Videology and founder of Advertising.com, during a deep-dive discussion with Beet.TV at the Consumer Electronics Show. "We've seen a lot of evidence, and I believe 2013 is an [...]

LAS VEGAS -  In the past few years, the Consumer Electronics Show has become of increasing interest to the marketing and media world.  Now, it rivals the ad industry's leading show, the Cannes Lions, says Dominic Proctor, President of GroupM Global, the giant media agency of WPP. We spoke with him outside the the CES show for his take on the [...]

LAS VEGAS -- Samsung has a huge presence at CES with the debut of a range of connected devices which represents a sort of parallel ecosystem to the Apple products, says Rob Norman, Chief Digital Officer, Global of GroupM, the big media agency of WPP, in this interview with Beet.TV Norman also shares his views on new offerings from Microsoft and [...]

LAS VEGAS — Television viewers’ desire for second screen content is on the rise and Fox has embraced this desire with the launch of FOX NOW, a dedicated second screen experience on iPhone, iPad, Xbox, Samsung Connected TVs, Windows 8 tablets and PCs.  At the 2nd Screen Summit at CES, Hardie Tankersley, VP Digital Platforms at Fox Broadcasting, spoke with [...]

LAS VEGAS — ConnecTV, a social network for TV fans, and marketing promotions and tune-in market for everything TV, has unveiled their own second screen ad network, ConnecTV Ad Sync.  The network will deliver ads to second screen devices that compliment television content or ads, in real time. We had the opportunity to speak with ConnecTV CEO Ian Aaron at the [...]

LAS VEGAS — At CES in Las Vegas, Rovi unveiled its plans for the adoption of the new HEVC compression system.  HEVC is the successor to H.264 and will significantly reduce bandwidth and storage costs.  We had the opportunity to find out more about HEVC from Thomas Kramer, Rovi’s VP Product Management at CES. Kramer explained to Beet.TV correspondent Ashely Swartz [...]

LAS VEGAS — One of the biggest challenges that studios are facing today is the challenge of margin—whereas once consumers were purchasing movies on DVD and Blue Ray, today there is a trend towards renting and streaming content.  We spoke with Rovi’s VP of Entertainment, Gerald Hensley, at CES in Las Vegas to learn more about this issue and how [...]

LAS VEGAS -- As brands create new content for digital devices, the key to success is to stay focused on human behavior, says Mark Pavia, Executive VP and Digital Managing Director at Starcom USA, in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. For example, when creating for mobile, don't expect consumers to push too many buttons. When [...]

LAS VEGAS -- Keep it simple, CE makers, says Scott Hess, Senior VP of Human Intelligence at SMG's Spark Communications, in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. He tracks the millenial generation and said they have grown up with technology and they expect it to be simple and intuitive. Manufacturers, then, would be wise to [...]

LAS VEGAS -- Emerging markets such as Southeast Asia and India are becoming the incubators for new technology, says Matt Blackborn, President of Emerging Markets of Starcom MediaVest Group in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. "Emerging markets are leapfrogging mature markets and the technology here at CES is much more likely to get adopted in emerging [...]

LAS VEGAS — This year at CES, digital entertainment technology company Rovi released the first edition of Rovi Insights, an ongoing report series on the state of digital entertainment and TV Everywhere.  We had the opportunity to find out more about Rovi Insights, as well as Rovi’s approach to the future of TV Everywhere, from Rovi’s Senior Vice President of [...]

LAS VEGAS -- The proliferation of devices puts more pressure on advertisers to make sure the content is not just technically optimized for the right screen, but also contextually relevant, says Stewart Easterbrook, CEO of Starcom MediaVest Group in the United Kingdom in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. Marketers and broadcasters need to be sophisticated about [...]

LAS VEGAS - The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel via autopilot to check Gmail and the Web, where new navigation systems allows brand integrations, says Rob Norman, Global Chief Digital Officer of GroupM, the giant media agency of WPP, in this [...]

LAS VEGAS -  With some 24 million American homes with Internet-connected TV's an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV We caught up with her at the LG [...]

LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen.  To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad management and distribution platform DG.  We had the opportunity to speak with Civolution CEO Alex Terpstra at the 2nd Screen Summit at CES [...]