LAS VEGAS — Keep it simple, CE makers, says Scott Hess, Senior VP of Human Intelligence at SMG's Spark Communications, in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. He tracks the millenial generation and said they have grown up with technology and they expect it to be simple and intuitive.
Manufacturers, then, would be wise to avoid too-much complexity and instead go for the idea of "the big easy," he tells us. Another focus from CES is on how content moves from one screen to the next. That could run the gamut from physically interacting with devices by moving them around or by talking to them, he explains. For more insight into millenials, how they interact, and what brands can take away from the show, check out this video interview.
Editor's Note: This segment has been produced as part of a series of coverage of CES sponsored by SMG, Starcom MediaVest Group