LAS VEGAS  - Frank Sinton, founder of the video discovery site Mefeedia, which launched way back in 2004, has been expanding the efforts of his Beachfront Media unit to build video apps for a range of customers. We caught up with him for this update on the App business last week at the IAWTV Awards reception at CES.  

LAS VEGAS -- Mobility will be the most impactful medium for marketers over the next couple of years Says John Sheehy, President of Global Operations for Stacom MediaVest Group, in this inteview with Beet.TV's Ashley Swartz. Mobility is emerging quickly as a primary platform in places including rural China, says Sheehy who cites recent company research in the market. We taped this [...]

LAS VEGAS - As video consumption expands beyond television, audience measurement must change, says Kavita Vazirani, VP for Media Strategy for Comcast in this conversation with Beet.TV's Ashley Swartz. Vazirani characterizes some  existing measurement companies are "archaic." We taped this interview last week at CES. Editor's Note:  This segment has been produced as part of a series of coverage of CES sponsored by SMG, Starcom [...]

LAS VEGAS — As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services company KIT Digital is at the forefront of this evolution.  At the 2nd Screen Summit at CES we had the opportunity to talk with KIT Digital’s Global Lead Analyst, Alan Wolk, to find out [...]

LAS VEGAS - With the proliferation of media consumption from mobile to devices to home appliances, the new marketing mantra is not engagement but "experience" says Brian Terkelsen, CEO of MediaVest USA, in this interview with Beet.TV Our correspondent Ashley Swartz caught up with him at CES earlier this week. In this segment, he reflects on the show and the implications [...]

LAS VEGAS — Hanna Hart aka Harto on YouTube has raised over $150,000 on Indiegogo to take her YouTube show "My Drunk Kitchen" on the road.  We spoke with her about the campaign and what she has in store for the tour at the IAWTV Awards at CES. Hart launched the Indigogo campaign for the tour, ‘Hello, Harto’, last week in [...]

LAS VEGAS — ‘Husbands’ is a popular made-for-web sitcom created by Jane Espenson and Brad Bell and directed by Jeff Greenstein.  The show is unique in that it is created and produced by television industry veterans and at the IAWTV Awards at CES we had the opportunity to glean some insight on how producing for the web differs from producing [...]

LAS VEGAS -- Advertising executives aren't that impressed with the showroom floor at the Consumer Electronics Show this year, says Beet.TV's Ashley Swartz in her wrap-up report from CES. "CES isn't wowing us with innovation this year," she says, adding that the real work is happening behind closed doors, rather than in the booths. Even so, Swartz compiled her top 12 [...]

LAS VEGAS -- Broadcasters are keenly interested in metadata and video solutions that connect to their live programming, says Tom Wilde, CEO of RAMP in an interview at the Consumer Electronics Show. Live is their most valuable content, and many want tools that can tie in related content to that broadcast video, he explains. At CES, RAMP introduced its new solution dubbed "MetaQ" [...]

LAS VEGAS -- The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message at the right time to the right consumers, says Jeff Siegel, Senior VP, Global Media Sales at Rovi Corporation in an interview with Beet.TV's Ashley Swartz at CES. Data has [...]

LAS VEGAS - Yahoo is expanding the scope of its video offering through big syniciation deals with networks including its year-old news alliance with ABC News, finance news with CNBC and a more recent tie-up with NBC Sports, says Erin McPherson, VP head of Video, in this interview with Beet.TV She also says the company is expanding its commitment to Web [...]

LAS VEGAS - This is the year of "mobilty" around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmond, CEO of Starcom MediaVest the giant media buying unit of Publicis, in this interview with Beet.TV   She also says that organizing data is becoming increasingly important as marketers seek to more effectively target their messages. We spoke [...]

LAS VEGAS - As networks and television content creators strive to reach audiences on a deeper level, the second screen has become an integral part of television broadcast experience.  At the 2nd Screen Summit at CES, we had the opportunity to talk with keynote speaker Rob Gelick, Senior Vice President and General Manager at CBS Interactive, about what CBS is [...]

LAS VEGAS -- Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV. Another emerging medium for advertisers will be the ultra high-definition TV's unveiled by set makers at the big [...]

LAS VEGAS - At last year's CES,  advertising on Internet-connected TV's was presented as an emerging opportunity.  This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider. Regarding some industry concerns about a lack of standardization around the emerging medium, Haslam says the industry [...]

LAS VEGAS -- While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media's industry trade organization, in this interview with Beet.TV We spoke with him yesterday outside the CES show [...]

LAS VEGAS --  As digital devices become more intertwined, look for phones to start to "mingle" with TVs in interesting ways, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, in an interview with Beet.TV at the Consumer Electronics Show. Consumer electronics manufacturer LG, for example, is showing a technology that lets users touch their phones to [...]

LAS VEGAS -- In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant's move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. He's attending CES as [...]

LAS VEGAS -- Multicultural customers are often the earliest adopters for new technology, especially mobile phones, says Steven Wolfe-Pereira, Executive VP at MediaVest, Managing Director of MediaVest Multicultural in an interview with Beet.TV's Ashley Swartz at the Consumer Electronics Show. The Asian-American, African-American and Hispanic segments are driving consumer experiences in many of the new platforms, and that's why it's so important for brands [...]

LAS VEGAS -- Interactive ads on the XBox gaming system are delivering a 37% engagement rate, according to data released this week by Microsoft. At the Consumer Electronics Show in Las Vegas, Beet.TV's Ashley Swartz connected with Ross Honey, General Manager of XBox Entertainment and Advertising, who sheds more light on these just-released figures in an interview with Beet.TV. Microsoft launched [...]