AUSTIN -- Given the growth in real-time buying on the digital front, it's only logical that the buying approach would move to addressable TV next, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider. He served as a panelist at SXSW at a private session about digital video organized and hosted by Videology. "How does the buying [...]

By 2015 about 30% of all video ad spend, or roughly $2.5 billion, will be audience-based, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in an interview with Beet.TV. That's why the company rolled out a new version of its platform, Karbon 2, to include more audience data, segmentation and targeting for media owners, he tell us. "The aim with [...]

AUSTIN --  Given the speed of the news cycle and the time needed video news production, social media is "the first way we break news now," says Andrew Springer, Producer of Social Integration at ABC News, in this interview with Beet.TV at SXSW He explained how ABC News is building a following of several million on Twitter - and how "organic" [...]

TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opporunities afforded in social media and digital venues. As an example, AMC actively tweets and engages with its "Walking Dead" viewers, including during [...]

United Kingdom-based service provider Virgin Media inked a deal with video technology firm Concurrent to power its TV Everywhere services, in one of the latest examples of a multichannel video provider expanding its Internet-based services. Beet.TV interviewed James Brickmeier, Senior VP Strategic Marketing at Concurrent, for more insight into the TV Everywhere services. Virgin Media is launching what it calls "Virgin TV [...]

NEW YORK -- In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen. Most recently, Nielsen paired up with ABC, ABC Family and ESPN to use the Online Campaign Ratings for demo guarantees for online video [...]

Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.

AUSTIN - The volume of tweets about a TV show is often related to the TV show's ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show performance, says David Gill, VP at [...]

Hadoop, the 10-year old open source platform for data management, is one of the hot topics around cloud computing at the GigaOm Structure, a two-day event taking place in New York. For an overview on the fast-growing sector around cloude computing, we caught up with Ernie Sander, Executive Editor of GigaOm at event today.  

AUSTIN - The volume of tweets about a TV show is often related to the TV show's ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners  who are looking for more insight into the impact of Twitter chatter on TV show performance, says David Gill, VP at [...]

AUSTIN - "A lot of people have fun with YouTube," explains Andre Meadows, creator of 'Black Nerd Comedy', "but there’s also a business side to it."  In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career. Meadows says that he began his YouTube channel for fun.  He started out [...]

AUSTIN -- Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session [...]

AUSTIN -- The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. "We have 50% of consumers already watching video on their tablets and 30% [...]

AUSTIN - Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW. We spoke with her after she participated in a panel moderated by Anna Robertson, head of Yahoo! Studios. Frey joined Yahoo! in 2011 from Adweek where she was managing editor. Update:   NBCNews.com [...]

Rather than "chasing traffic" for monetization around its digital video product, Reuters is focused on sponsorships with brands who want to allign with the its quality journalism, says Dan Colarusso, Global Head of Programming at Thomson Reuters, in this session with me at the Beet.TV executive retreat in Vieques last month. In this session the former video head at Bloomberg News [...]

AUSTIN - Late last month, Yahoo launched its first live daily live show, a short, pre-opening bell show about the markets.  Earlier this week at SXSW, we spoke with Anna Robertson, head of the Yahoo Studios, about the new show and the overall the live programming strategy at Yahoo.  She explained that live is important but the decision to go live [...]

AUSTIN -- The $4 billion and growing mobile advertising market has been driven by app downloads and performance-based ads, but is likely to expand in 2013 to include more branded ad dollars, says Bryan Jones, CEO and Co-founder of Collider Media, a unit of advertising technology firm Videology, in an expansive discussion of mobile advertising. We interviewed him at a private [...]

AUSTIN -  NPR's social media lead Andy Carvin, who created an influential Twitter following of activists during the Arab Spring, which acted as a sort of alternative news network around the events, says that being "part" of the audience and sharing generosity, knowledge and skill is key, in this interview with Beet.TV Carvin has authored a book on the is work [...]

Earlier this month, video campaign management platform Extreme Reach launched a new cross-media reporting suite that enables advertisers to measure their video campaigns across all screens, from television to mobile and across the web.  We spoke  with Extreme Reach CMO Robert Haskitt, about how the service is enabling brands to measure live TV and online video campaigns together. Haskitt tells us, [...]

AUSTIN - "Now This News." a New York-based video news start-up, launched in September with funding from the co-founder of the Huffington Post and the backer of BuzzFeed, plans to follow the success of BuzzFeed, but with video, explains Ed O'Keefe, Editor-in-Chief, in this interview with Beet.TV at SXSW. O'Keefe, a veteran of ABC News, says that his staff of 30 [...]