United Kingdom-based service provider Virgin Media inked a deal with video technology firm Concurrent to power its TV Everywhere services, in one of the latest examples of a multichannel video provider expanding its Internet-based services. Beet.TV interviewed James Brickmeier, Senior VP Strategic Marketing at Concurrent, for more insight into the TV Everywhere services.

Virgin Media is launching what it calls “Virgin TV Anywhere,” which is a cloud-based entertainment service that lets viewers watch TV on mobile phones, tablets, laptops and computers, using Concurrent’s MediaHawk technology. The service includes video-on-demand, time-shifted TV and network DVR.

“The multiscreen environment is very challenging because the device landscape is very diverse,” Brickmeier said. Content protection is also vital for service providers, he adds. “Our platform is designed to simplify the process of delivering video to a wide array of devices and dynamically adapting the content based on the consumer’s device.”

For more insight into into Concurrent’s services and the growth of TV Everywhere, check out this video interview.