Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp
Simulmedia’s Morgan On 2023 Macro Media Shifts
SAN JUAN, Puerto Rico — Legal papers filed in Washington, DC, may feel like million miles away from the shores of Puerto Rico. But, for Dave Morgan, founder and CEO of Simulmedia, they were top of mind all the same. Speaking at Beet Retreat 2023 San Juan, Morgan described how he sees the shifting tides […]
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Some might say the marker of any great technology adoption is when the product fades into the background. That’s what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he […]
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
This year’s upfront sales season for media companies is expected to showcase a variety of innovations to help advertisers engage consumers among a variety of platforms. Media giant Paramount recently created a manual explaining how advances in viewership measurement help to set the value of ad transactions – or what is known as a currency […]
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Local TV is a hotbed of energy once again as MVPDs tool-up their offering, buyers grow more sophisticated and the wider environment calls for more spending. That’s according to one executive who has been close to the local market despite the last few years of national momentum. In this video interview with Beet.TV, Joe Marino, […]
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re […]
For T-Mobile, The New Mobile Advertising Is In-Car
A year after it acquired a rideshare advertising network, T-Mobile has hopes it could be used to power ads in autonomous vehicles. In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile […]
Ecosystem Enhancements On Clinger’s Beet Retreat Agenda
It is an ad-tech world some think is beset by “fragmentation” problems. But Travis Clinger sees that world coming together in a spirit of collaboration and interoperability. In this video interview with Beet.TV, Clinger, SVP, Activations & Addressability, LiveRamp, says the upcoming Beet Retreat 2023 San Juan is the place where a better ecosystem could […]