CTV’s Local Ad Inventory Deserves to Have Premium Pricing: Gamut’s

SAN JUAN, Puerto Rico – Millions of households have connected their televisions to the internet, opening up the possibility for national brands to reach targeted groups of consumers in ways that are similar to more established kinds of digital advertising. Connected television (CTV) also can enable local advertisers – such as car dealerships or regional […]


SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

SAN JUAN, PR — In the new discipline of “supply path optimization” (SPO), more ad buyers are looking to consolidate the number of platforms they go through. That’s an aim Mike Evans can get behind. In this video interview with Beet.TV, Evans, SVP, Demand Facilitation, Magnite, explains why he thinks consolidation could improve the marketplace. […]


Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

SAN JUAN, PR — Does a heritage in search translate into success in the new “retail media network” space? Mallory Armstrong thinks so, and she thinks new-look TV tech can make it happen. In this video interview with Beet.TV, Armstrong, Head of TV Data Strategy, Business Development, Yahoo, outlines how she is seeing the opportunity […]


Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg

SAN JUAN, PR — One of the hottest ad-tech trends already of 2023 could be so transformative, it could simultaneously help brands make innovative use of data combinations whilst also enforcing privacy consciousness. That is according to David Eisenberg, Chief Strategy Officer, LiveRamp. In this video interview with Beet.TV, Eisenberg says “clean room” environments are […]


Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters

SAN JUAN, PR — In a modern world fuelled by data and targeting, it would be tempting for ad planners to go into niche pockets. But Sam Bloom wants to stick with the big guys. In this video interview with Beet.TV, Bloom, CEO, Camelot Strategic Marketing & Media, says only scale can overcome the industry’s […]


The Big Screen Is Back: Madhive’s Dumont Sees TV Rising

SAN JUAN, PR — For a while, it looked like the future of media was in the palm of your hand. Now it could be shifting back to the wall. In this video interview with Beet.TV, Luc Dumont, SVP, Business Development, Madhive, explains why he thinks the advertiser momentum is moving back to the TV. […]


Ad Transparency Faces Hurdles in Programmatic Market: Fox’s Abbie Reichner

SAN JUAN, Puerto Rico – The television advertising market is growing more automated with the adoption of programmatic technologies, opening up the possibility for marketers and agencies to obtain real-time data about campaigns. This information will help to make the media marketplace more transparent, but more work needs to be done. “We could provide the […]


3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand

SAN JUAN, Puerto Rico – Marketers want to know not only that their advertising is being delivered through media channels, but also that it’s affecting consumer behavior. Increasingly, these insights include measurements of people’s attention to advertising. Paramount – whose media brands include CBS, Comedy Central, MTV, VH1, Nickelodeon and Showtime, along with streaming platforms […]


The Multi-Currency World Is Really Here: Mediahub’s Piner

SAN JUAN, PR — After much talk, the era of  multi-currency TV planning may really be dawning. That is just in time for an industry that is seeing more and more publishers light-up advertising channels. In this video interview with Beet.TV, Michael Piner, EVP, Advanced Advertising, Mediahub Worldwide, says what is changing. Embracing ads “You […]


Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road

SAN JUAN, PR — What could be more mobile than a mobile? For a growing number of advertising enablers, the answer is “cars”. As Uber and Lyft grow their own in-car and in-app advertising businesses, T-Mobile, too, has got in on the action. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, […]


Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes

SAN JUAN, Puerto Rico – Buyers and sellers of television advertising are working through a period of major disruption in how they set the value of their transactions, or what is known as a currency. The growth in streaming has spurred a need for a currency that helps advertisers to compare digital video with traditional […]


Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk

SAN JUAN, Puerto Rico – Advertisers have many ways to reach consumers through multiple media channels, but comparing each platform’s value is still challenging. Setting the value of an ad transaction, or what’s known as a currency, is a necessary step in improving media plans. “We’re still not at a point where we know how […]


Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa

SAN JUAN, Puerto Rico – Marketers are swimming in data, especially as connected devices like mobile phones and smart TVs generate nearly endless information about consumers. The data are most valuable when they provide an accurate picture of people’s behavior. “When data is used correctly, what it enables us to do is to get to […]


CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription media platforms would diminish the size of the ad hole, the sun is shining on ad-funded content again. The emergence of new, ad-supported video services, coupled with economic pressure on consumers, could conspire to drive further opportunity in ad-funded […]


Clean Rooms Need Connection: LiveRamp’s Clinger

SAN JUAN, PR — Little by little, more new TV ad inventory is becoming addressable, as new connected pathways light up IP-enabled streaming. But, even as this happens, is the industry really making the best use of the latest software? In this video interview with Beet.TV, one ad-tech exec warns one of the hottest tools […]


Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée

SAN JUAN, PR — To many, it is the app you use to book a cab or a meal. To Mark Grether, it is a gigantic new advertising opportunity. Uber claims 131 million people use its apps each month, and its Uber Advertising division is working to turn many of those screens into ad inventory. The […]


Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

SAN JUAN, PR — If your flashy TV ad aired during the Super Bowl, but half the country had gone to the bathroom, is it really so effective? Laura Baker is on a mission to do better. In this video interview with Beet.TV, Baker, SVP, Strategic Partnerships, Infillion, explains why the intersection of engagement and attention […]


This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads

SAN JUAN, Puerto Rico — After years of trying, the TV industry’s long quest to embrace alternative measurement and currency methods has blossomed. Now it’s time to roll out the tech for the next upfront TV ad sales season. But Paramount doesn’t just want to use the new vendors to quantify cross-platform ad views  – […]


TV Viewers Mull Switching From Subs To Spots: Magnite Research

SAN JUAN, PR — In the current economy, and with the current state of subscription TV services’ content slate, many in the industry have speculated that consumers will embrace new, free TV services. Now there are some data to prove it. In this video interview with Beet.TV, Sean Buckley, Chief Revenue Officer, Magnite, describes research the […]


Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix

SAN JUAN, Puerto Rico — The company which started as a satellite specialist has a more diverse channel offering than its founders might ever have imagined. On February 9, National Cut The Cord Day, DISH launched Sling Freestream, its latest digital TV service. In this video interview with Beet.TV, Kevin Arrix, SVP, DISH Media, explains […]

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