Robert Andrews

It may be becoming a media world premised on agility, but it seems media agencies remain intrigued by the prospect of upfront media buys. In this video interview with Beet.TV, Karen Chan, Group Director, Investment Innovation, GroupM, says the recent IAB NewFronts, a showcase for digital publishers to tout their slate and capabilities to ad […]

Amid a flurry of activity ahead of the 2023 TV upfront ad sales period, NBCUniversal is the latest to new measurement capabilities, thanks to new partnerships with two measurement suppliers. The company says it will transact on Comscore across local markets and will use Innovid’s InnovidXP to derive cross-platform, outcome-based KPIs for local marketers. In […]

It has been amongst the TV networks most committed to adopting alternative measurement providers – now, ahead of the 2023 TV upfronts season, Warner Bros. Discovery is adding a new raft of measurement partners to the mix. In a new announcement, WBD says it is partnering with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly […]

So many possibilities, so many perils. That is the conundrum facing advertisers pondering connected TV. With many different streaming services having popped up, buying across the ecosystem is not exactly frictionless. In this video interview with Beet.TV, Eric Fischer, Founder, HJA Strategic Marketing, talks about the pros and cons of the channel. Real-world examples of […]

In the last couple of years, the media industry has been paying more attention to attention as a new way to measure media effectiveness. But attention as a metric doesn’t just have to focus on what an audience saw. Monique Pintarelli, President, North America, Teads, thinks it can also be used farther down the funnel. In this […]

Setting new standards in measurement and reporting for the advertising industry is no longer a competitive race; instead, it’s an opportunity for collaboration. Andrea Zapata, EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery, sheds light on the importance of working together to establish a better foundation in this interview with Beet.TV. […]

Although achieving a better gender mix in business leadership positions is a goal for most companies, sometimes the way to grow representation of women as a group is to focus on the individual. That is according to Lisa Coffey, Global Chief Revenue Officer, LoopMe, one of the female leaders interviewed for Beet.TV’s series The Best of […]

With platforms like TikTok taking off, many advertisers are figuring out how to balance both social video and big-budget TV. For Danielle DeLauro, there is a big distinction. DeLauro, EVP at VAB, representing main-line TV broadcasters, says TV ads are better placed to drive outcomes. Not all content is created equal “The premium value of […]

“There are very few things in life that you cannot get yourself out of.” This advice became a professional mantra for Lauren Beckstedt, CMO of Brunswick Corporation, giving her the permission to try new things, take risks, and step out of her comfort zone. In this video interview with research analyst Joanna O’Connell for Beet.TV, […]

It is now 15 years since digital media publishers have had their own version of TV’s upfronts sales season – so how is IAB’s NewFronts changing? In the middle of last week’s 2023 NewFronts, where more than 40 events showcased offerings from even more sellers, IAB CEO David Cohen sat down with Beet.TV to take […]

If advertising to Disney’s authenticated audience base works, Tal Chalozin may be about to find the proof. Chalozin, CTO & Co-Founder, Innovid, has just signed a deal in which his company’s InnovidXP converged TV measurement platform will power measurement of outcomes such as app conversion and web visitation across Disney Advertising’s addressable footprint. The deal […]

According to eMarketer’s latest forecast, US connected TV (CTV) ad spending will near $30 billion in 2024. But that amount could go higher if the industry can give the market certainty and security over the looming problem of ad fraud. In this video interview with Beet.TV, Jonathan Teitloff, Sr. Director, Product, CTV, TripleLift, explains the […]

How does the woman leading a big new business line for one of the US’ largest retail businesses think the industry can achieve better gender diversity? By keeping opportunities open and getting out of your bubble. In this video interview with research analyst Joanna O’Connell for Beet.TV, Kristi Argyilan, SVP, Retail Media, Albertsons Companies, opens […]

What is the future of media sales? Data, data and data. According to one ad-tech exec, data and automation are poised to play a significant role. Ben Tatta, Chief Commercial Officer of Operative, a software and services company focused on helping media companies simplify the business of advertising, shares his views in this video interview […]

To women in business, the last few years have thrown a lot up in the air. Johanna Bauman wants to make sure the sky remains the limit. In this video interview with research analyst Joanna O’Connell for Beet.TV, Bauman, CMO, PubMatic, explains why new opportunities thrown up by the pandemic could actually end up putting […]

In an industry often criticized for its lack of diversity, IAS (Integral Ad Science) seems to be taking a different approach. As the company’s Chief Revenue Officer, Sarah Martinez, highlights, IAS has a female CEO, CFO, CHRO, CRO, and a majority-female board. But those are the acronyms. What does gender diversity really mean for IAS? […]

If more publishers move away from selling their ads programmatically, what comes next? For Lindsay Van Kirk, the answer is openness. In this video interview with Beet.TV, the SVP Product Management, Operative, explains why tying together multiple channels and workflows is the only solution to modern media sales. Post-programmatic platforms Bloomberg Media previously announced it […]

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward purchase data. In this video interview with Beet.TV, Carol Hinnant, […]

It is an irony of the digital media age – so many opportunities, so much effort to attend to all of them. No wonder so many publishers end up feeling that selling ads in 2023 is like spinning plates. In this video interview with Beet.TV, Michael Grossi, CEO, Operative, offers a way out of the […]

The ability to use anonymized, bank-level purchase data to develop insights and even measure ad campaign outcomes has been gathering pace in the last few years. But the trend’s application has been somewhat limited to the consumer-packaged-goods (CPG) sector. Now, however, more sectors are starting to see the benefit, according to Howard Shimmel, Board Member, datafuelX. […]