Robert Andrews

Havas Media Group is launching a new attention-tracking metrics in a bid to give its clients a new spin on measurement, going into this year’s TV upfront ad sales season. Mike Bregman, Chief Data Officer, Havas Media Group, said the company is working on a proprietary solution. He explained it is driven by a goal […]

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC – but now it could also deliver ROI. The company’s riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. […]

SAN JUAN, PR — Little by little, media measurement is evolving from from single-channel panel data gathering to census-based viewing data sets and identity graphs, with real-time capability. And, with the emergence of a US Joint Industry Committee (JIC) to tackle the issue, even more development is set to happen. But, in this video interview […]

SAN JUAN, Puerto Rico – Fred Godfrey knows marketers want tangible results – he just thinks the advertising industry needs to do better at bringing them from the back-end to the front-end. Godfrey’s Origin Media is a creative technology company used by marketers to bring interactive ads to connected TVs (CTV) and other devices. In […]

SAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the “uncarrier’s” ambitions in the ad-tech business extend beyond ride-share. In this interview at Beet Retreat San Juan, Cherian Thomas, Head […]

SAN JUAN, Puerto Rico – In a media world known for being fragmented, companies are finally starting to work together to smooth the path. But there are still areas where the industry needs to come together. In this video interview with Beet.TV, industry veteran Jonathan Steuer says measurement still needs to benefit from greater working-together. […]

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes’ VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales […]

Addressable media can bring better results to advertisers – but there is still an understanding gap between the potential and the realization. That is according to an ad-tech leader at the sharp end of brands’ use of ad data. In this video interview with Mike Shields for Beet.TV, Scott Howe, CEO, LiveRamp, says he wants to […]

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, […]

SAN JUAN, Puerto Rico – The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this […]

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large […]

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to “lean in” further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In […]

SAN JUAN, PR — When Craig Berlingo gives local advertisers new super-powers, he doesn’t necessarily want them to have to read an instruction manual. The marketing capabilities on offer through new connected TV services are a step-change from traditional local advertising norms. But Berlingo, CPO, Madhive, says it is imperative ad-tech can simplify those powers […]

SAN JUAN, Puerto Rico — Amongst the copious terminology which is so commonplace in digital advertising, a new one joined the ranks over the last year. “Supply-side targeting” is reckoned to encompass the different ways in which ad-tech can enable targeting capabilities for publishers and around publishers’ own content or inventory, rather than audience-based targeting. […]

SAN JUAN, Puerto Rico — The media business pendulum may now be around half-way between subscription video and free streaming TV. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says 50% of growth in over-the-top TV viewing is coming from FAST – free, ad-supported TV services. Loria says that is going […]

SAN JUAN, PR — The new era of TV advertising looks likely to be measured by a multitude of providers, not just the historic single outfit. In that kind of competitive landscape, how are any of the contenders – like iSpot.tv, VideoAmp and others – going to stand out? In this video interview with Beet.TV, […]

SAN JUAN, PR — Many in the TV industry have historically seen the idea of programmatic trading and biddable inventory as potentially devaluing their ad yield. But what is the latest in programmatic technology could do the opposite? In this video interview with Beet.TV, Nicole Scaglione, Global VP, CTV & OTT, PubMatic, describes how some […]

SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generation of TV advertiser is embracing the connected TV (CTV) screen. By and large, the flexibility and power they are discovering from the channel is beckoning smaller companies than were traditionally platformed by linear TV. In this video […]

SAN JUAN, PR — After a year that has seen intense chatter about new data “clean room” technology, the category needs to push forward with simplification. The software allows ad buyers, publishers and others to integrate and develop insights from respective data sets without breaking privacy rules. In this video interview with Beet.TV, Alice Stratton, […]

SAN JUAN, PR — Why new free, ad-supported TV (FAST) services may seem like they are defining a new media model, ad-supported TV was the way much of TV always used to be. Over the last decade, and largely as a response to how the 2009 economic crash hit advertising, subscription video services became the […]