Robert Andrews

Next week’s Cannes Lions International Festival of Creativity comes after a period of massive upheaval for the media and marketing industries that sped up longer-term shifts. The pandemic led to greater consumer adoption of internet-connected television, and media companies raced to differentiate their streaming services with vast libraries of movies and TV shows. More recently, […]

MadHive is valued at almost $1 billion after receiving a $300 million private equity investment from Goldman Sachs to accelerate its connected TV advertising platform. The company, which had only raised $7 million previously, is aiming to help broadcasters move off an “antiquated” software stack for ad sales and delivery. In this video interview with […]

Streaming TV advertising is set to boom this year, and Rob Klippel is taking a range of offerings to Cannes Lions in a bid to capitalize. Klippel is SVP, Advanced Advertising Products & Strategy, Spectrum Reach, the advertising sales division of Charter Communications. In this video interview with Beet.TV, he says the outfit has a […]

It has been the go-to gathering for the advertising industry for 69 years. Now, Cannes Lions International Festival of Creativity attracts movers and shakers in media, technology and much more besides. With the 2023 festival about to kick off on Cannes’ famous Croisette, June 19 to 23, what are the conversations people from the advanced TV […]

We have seen Joint Industry Committees (JICs) in Sweden and even now the US come together to try to crack cross-screen TV ad measurement. Now the industry in Italy is doing the same. In this video interview with Beet.TV, Andrea Conte, Director, Product Development & Data, Publitalia ’80 (Mediaset), explains how the market there is […]

LONDON — The streaming TV ad business is going big and going global – and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, […]

Almost a decade after he co-founded Tubi, and despite selling to Fox for $440 million, Farhad Massoudi is happy not to have a smash hit. While subscription video services has boomed, many fuelling their growth with the pursuit of tent-pole productions, Massoudi is happy with niche, long-tail content. In this video interview looking back with […]

With so many challenges out there facing marketers in the business environment, what is the outlook for advertisers and their agencies? Mike Law is heading to Cannes Lions with a spring in his step. In this video interview with Beet.TV, the US CEO of Carat, says disruption is driving better experiences and affection for marketing. […]

As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That’s the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research […]

It has always been billed as a festival of creativity. Could this year’s Cannes Lions embody that again, despite the “sciencification” of advertising? In this video interview with research analyst Joanna O’Connell taped earlier in May for Beet.TV, Adam Gerhart, Global CEO, Mindshare, says ad spend is still growing despite a challenging challenging environment. And […]

Sometimes it takes more than data points to really understand your audience. Case in point – TelevisaUnivision, the TV network serving Hispanic Americans, says many advertisers are still overlooking the unique advantage in appealing to this audience. In this video interview with research analyst Joanna O’Connell for Beet.TV, Donna Speciale, President, Sales & Marketing, TelevisaUnivision, […]

It is a country with some of the longest linear TV ad load in the world, how can new US streaming services keep viewers engaged? Huda Kazi wants to lighten the load. In this video interview with Beet.TV, Kazi, VP of Ad Technology & Operations at Warner Bros. Discovery, emphasizes the importance of compelling content […]

The last couple of years has seen a veritable Cambrian explosion of alternative TV currency and measurement systems – but the emerging evolution needs a helping hand before it settles down. That is the view of many industry executives who welcome the recent creation of a Joint Industry Committee (JIC) to iron-out ecosystem differences. In […]

As the TV industry heads into what The New York Times has called its “$20 billion week“, the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still […]

In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to digitally-empowered trading tactics. That poses a challenge to TV networks that have traditionally secured a large part of their year’s ad spend in May’s annual upfront season. In this video interview with Beet.TV, Charlie Holmes, […]

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]

At this point, it may seem like “clean room” solutions have gained widespread understanding in the media business. But the tech, which allows for data collaboration while maintaining consumer privacy, still has a ways to go. In this video interview with Beet.TV at LUMA Partners’ Digital Media Summit, Noah Fenn, VP, Consulting Partnerships, Habu, explains […]

In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear from publishers. In this video interview at […]

In TV over the last couple of years, one of the hottest topics has been the emergence of alternative currency and measurement barometers with which TV ads can be traded. Many broadcasters have begun offering buyers alternatives to Nielsen, ones that can also document cross-screen viewing. Now, one of the main suppliers of such systems […]

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]