“There are very few things in life that you cannot get yourself out of.”
This advice became a professional mantra for Lauren Beckstedt, CMO of Brunswick Corporation, giving her the permission to try new things, take risks, and step out of her comfort zone.
In this video interview with research analyst Joanna O’Connell for Beet.TV, Beckstedt says she believes that resilience is a critical quality for leaders, particularly in the face of challenges that might affect women more than men, such as childcare responsibilities.
Behind the polished exterior
Beckstedt encourages young leaders to look beyond the polished image of executives and recognize that everyone’s journey can be messy.
She emphasizes the importance of showing vulnerability and making mistakes.
“I think teams are inspired by leaders who will jump in and dig in and do it with them. And frankly, how you handle mistakes is super important in your own leadership journey.”
@BoatingIndustry just released their 2021 Boating Industry 40 Under 40 and we are thrilled to announce that our CMO, Lauren Beckstedt, was included in this impressive list of marine industry leaders. ✨Congratulations, Lauren! Well deserved!✨https://t.co/BoDEcCcpqy pic.twitter.com/SCunpAQcHo
— Brunswick Corporation (@Brunswick_Corp_) March 29, 2021
Creating a safe and inclusive space
Brunswick Corporation operates in the recreational marine and fitness industries. The company was founded in 1845 and is headquartered in Mettawa, Illinois.
Brunswick is divided into three primary business segments: Marine Engine, Boat, and Fitness.
In her efforts to create a more inclusive culture within Brunswick Corporation, Beckstedt focuses on fostering a safe space for employees to make mistakes and be their authentic selves: “I want the pink hair, I want the tattoos. I want whatever you are most comfortable wearing because that’s how you’re going to get everyone’s best self.”
This approach, she believes, leads to an inherently inclusive environment where people can truly thrive.
Lauren Beckstedt, CMO, Brunswick Corporation, is most notably know for her leadership in digital transformation across a portfolio of 50+ brands. Join Ms. Beckstedt & 4 other leading CMOs for a chat about Data & its relation in achieving marketing growth. https://t.co/euoGBLo0Z8 pic.twitter.com/pIiAkzyD09
— MMA Global (@MMAglobal) October 17, 2022
Examples of purpose-driven initiatives
Brunswick Corporation has implemented several programs that focus on the voice of the consumer and shape their strategic agenda.
One example is the All Blue Planet program, which aims to create access to water and boating for a more diverse population.
Another is the Ripple consumer advocacy group, which engages with boaters and boating enthusiasts to gather insights on sustainability and product innovation.
These programs demonstrate the brand’s commitment to integrating purpose into their business strategy, Beckstedt says.
You’re watching “The Best of the Badass Bosses,” a Beet.TV Leadership Series, presented by Integral Ad Science. This interview was filmed at POSSIBLE 2023 in Miami. For more videos from this series, please visit this page.