Robert Andrews

“Trust” has been a key words in digital advertising for a number of years now. But it doesn’t have to describe just trust between an audience, publishers and advertisers. Speaking for Beet.TV, research analyst Joanna O’Connell says it she sees female leaders in the business excel by trusting themselves and each other. Believe 100% O’Connell is […]

In the new era of retail media networks, ecommerce operators have become a fast-growing new category of ad inventory for brands. But who should those brands trust when it comes to measuring effectiveness? In this video interview with Beet.TV, Ishan Bhaumik, Global Vice President, GfK, says, just as in other media categories, advertisers shouldn’t leave […]

MIAMI — Could Homer Simpson help Pepsi shift more soft drinks using the power of connected TV? That’s what Disney aims to find out, by launching a trial in which it will offer Hulu ads targeted using Kroger shopper data. In this video interview with research analyst Joanna O’Connell for Beet.TV, Cara Pratt, SVP, Kroger […]

In a digital advertising marketplace, how can programmatic continue its advance without demand-side platforms (DSPs)? Magnite just launched a solution for buyers to do just that. In this video interview with research analyst Joanna O’Connell for Beet.TV, Michael Barrett, CEO, explains why. Bringing the Best of Programmatic to High-End Premium Video In April, Magnite launched […]

It may not operate directly in the retail space – but that doesn’t mean Google doesn’t have a role to play in retail media. In fact, the company has already unleashed its extensive ad-tech offering in support of retail media operators. In this video interview with industry analyst Joanna O’Connell for Beet.TV, Shawn McGahee, Head […]

If any data can help truly attribute the effectiveness of media spend, it is consumer spending data. But purchase data isn’t only useful for closing the loop. In this video interview with Beet.TV, Jonathan Silver, Founder & CEO, Affinity Solutions, explains how his company is providing purchase data for a range of use cases. Leveraging […]

It may have been kickstarted by ecommerce operators capitalizing on digital shelf space – but the “retail media” boom isn’t staying confined to the consumer screen. Next-up, retailers are making use of in-store ad opportunities – and that means many of them will want to link up the physical and digital journey. In this video […]

Scrolling through the SKUs on a screen may not fire the same pleasure receptors as browsing through the rails, the shelves and the malls. But the prosaic modality of ecommerce doesn’t have to win out. In this video interview with industry analyst Joanna O’Connell for Beet.TV, Carrie Sweeney, Industry Lead for Retail at Pinterest, describes […]

LAS VEGAS – One after the other, more digital retailers in the last couple of years have begun turning their virtual shelf space into ad inventory. But the retail media wave doesn’t have to all be about digital ecommerce. In this video interview with industry analyst Joanna O’Connell for Beet.TV, Sherry Smith, GM, Global Enterprise, […]

When you think of “retail media”, it would be tempting to picture the big companies. Amazon, Target, Walmart, Boots and others are amongst the major retailers to have turned their virtual shelf space into ad inventory, while big brands from the major suppliers are often amongst the ones doing the deals. But, in this video […]

In its thirtieth year after launching a TV shopping channel, one of America’s largest non-bridal jewelry companies has grown into an omnichannel retailer which is also targeting consumers across digital media. Jewelry TV (jtv) has already been tracking its impact from its own channel footprint. Now, thanks to working with companies like Criteo, it is […]

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]

Amazon’s ad sales may have grown 19% annually to $11.6 billion for Q4 alone – but “retail media” isn’t just about the big retailers anymore. A growing number of retailers are converting their shelf space – whether digital or physical – into ad inventory. In this video interview with Beet.TV, Katie Kulik, Executive Managing Director, […]

“Retail media”, the ecommerce spaces which are now also selling ad inventory, are booming in popularity, in part, because that inventory is so close to the bottom of the marketing funnel, the check-out. But this emerging category of media doesn’t have to just be about retail, says one marketer who founded a company to help […]

They are gaining traction as a way for brands and publishers to layer their respective datasets in order to improve audience targeting or generate insights. But clean rooms don’t necessarily depend on first-party data, and don’t have to be used for targeting. That’s according to the co-founder and CEO of one clean room vendor, Habu. […]

L’Oréal, a cosmetics giant with a diverse range of consumer and non-consumer brands, has already begun leveraging clean room technology to gain deeper insights into consumer behavior. Now the company is ready to use the tools to buy next year’s TV ads. In this video interview with Mike Shields for Beet.TV, Shenan Reed, SVP, Head […]

SAN JUAN, PR — For a consumer, hands busy on the nozzle, it may seem like a moment of the day when digital screens have no room to play. But the fuel pump these days is becoming a prime piece of advertising real estate. In this video interview with Beet.TV, Sean McCaffrey, President & CEO, […]

SAN JUAN, PR — They are billed as a software tool for bringing data back together after the demise of identifiers. But could “data clean rooms” actually end up making marketers’ lives even more difficult? In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Mike Bregman, Chief Data Officer, Havas Media […]

SAN JUAN, PR — When you don’t have the raw materials, you need to mine a different seam. That’s what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software company for video. In this video interview with Beet.TV, Garthwaite explains why it is crucial that connected TV can approximate the same kind of […]

SAN JUAN, Puerto Rico — These days, ad agency holding companies don’t only build media plans and buy. Many have also become full-fledged data operators, offering their brands measurement, audience profiling and more. In this discussion at Beet Retreat San Juan, Laura McElhinney, Chief Data Officer, Horizon Media, explained how that is changing her agency. […]