Robert Andrews

SALISBURY, CT – With deals like Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte, the ad tech industry is still seeing M&A, even though some had forecast a drop-off. It means a much-needed consolidation phase, says Sean Buckley, Chief Revenue Officer of Magnite, who says: “I think we’ll continue to be in […]

CANNES — In digital media, execs could surely list a host of technologies and business credentials that should be in your skills stack. But what about people skills? Sheevani Raikundalia, Bloomberg Media’s Head of East Coast Sales, believes empathy, adaptability, and effective communication reign supreme. In this video interview with Tameka Kee for Beet.TV, Raikundalia […]

CANNES — In the ever-evolving landscape of retail media, standardisation may seem like the key to cutting through the noise. However, according to Michael Greene, SVP of Global Vertical Strategy at Criteo, fragmentation must also be addressed. In this video interview with Joanna O’Connell for Beet.TV, Green paints a picture of evolution in the industry. […]

CANNES — What can the advertising industry do about climate change? At the Sustainability & Responsible Marketing Summit during Cannes Lions 2023, presented by Adlook & Sharethrough, experts from diverse sectors of the advertising ecosystem took to the stage to champion actionable sustainability and bring to light intriguing correlation between the principles of profit and […]

“Brilliant at the basics.” That’s how Netflix described its approach to consumer experience and advertising during Beet.TV’s Beet Retreat in the Berkshires 2023. The phrase aptly captures the sentiment of many industry leaders, who are striving to balance the rapid evolution of technology and platforms with the need for consistent, high-quality consumer interactions. Joanna O’Connell, […]

CANNES — In a world where first-party data is proving its worth and the industry is grappling with signal loss, addressable TV is emerging as a confident link to ROI and outcomes. That is the view of Larry Allen, VP & GM, Addressable Enablement at Comcast Advertising. In this video interview with Tameka Kee for […]

CANNES — In a world where digital advertising is increasingly moving towards TV, the Real Time Bidding (RTB) 2.6 protocol has been designed specifically with connected TV and digital video in mind. It promises to revolutionize the way media companies package their television inventory and how advertisers select spots. In this video interview with Beet.TV, […]

CANNES — Addressable advertising is exploding across the media landscape, with 73% of media buyers now incorporating it into their mix, up 16% year over year, according to Matthew Van Houten, SVP, Product, Operations & Business Development at DIRECTV Advertising. As a precision tool, addressable advertising has evolved to deliver a double-digit lift for clients […]

CANNES — For some, striving to overcome the odds and achieve success is a climb. For Thai Randolph, it’s a voyage. Randolph is CEO of Hartbeat, the entertainment production company founded by Kevin Hart. She is adamant that career growth is “more of a river than a ladder.” In this video interview for Beet.TV whilst at […]

CANNES – In the vibrant and ever-changing world of digital media, the elusive goal of cross-platform measurement may finally be within reach. Ashwin Navin, CEO and Co-Founder of Samba TV, believes that “we may actually have some convergence of a methodology that works in one country, may work in multiple countries, which is a game-changer […]

CANNES — In an era where media is becoming increasingly fragmented and outcomes-focused, LoopMe is leveraging artificial intelligence to bring the power of brand advertising to new platforms. The company uses technology and surveys to uncover ad effectiveness. In this video interview with Jonathan Steuer for Beet.TV, Rob Cukierman, LoopMe’s GM of Measurement & Product […]

CANNES — In the heart of a rapidly evolving industry, empathy and transparency emerge as the paramount traits for effective leadership, according to Julie Clark, SVP, Media & Entertainment at TransUnion. Clark joined the consumer data company in May this year from being Spotify’s global head of advertising revenue innovation. She also held senior roles […]

CANNES — TV ads may never been bought fully programmatically – but that doesn’t mean they can’t demonstrate effectiveness and innovation. In this video interview with Tameka Kee for Beet.TV, Angela Rodriguez, Global Head of Sales for Comscore’s Proximic, highlights the duality of concerns and opportunities brought about by the shift of traditional television content […]

LAKEVILLE, CT — Many had expected a rebound. LUMA Partners’ Q2 2023 market report may show a 35% dip in deal volume, quarter-on-quarter – but we are seeing ad-tech M&A nonetheless. Deals include Samba TV buying Disruptel, Criteo acquiring Brandcrunch and Kargo buying VideoByte. For Sean Buckley, Chief Revenue Officer, Magnite, consolidation means maturity. Maturing […]

It may have traditionally been seen as a top-of-funnel, awareness-raising medium – but Jay Wolff believes video ads can drive actual spending, too. Wolff is CRO of KERV Interactive, an AI-powered video creative technology that creates shoppable and immersive experiences within any video content. In this video interview with Beet.TV ahead of Beet Retreat in the Berkshires, […]

CANNES — In an era where sustainability is not just an option but a necessity, businesses are grappling with how to reduce their carbon footprints – without compromising on performance. In this video interview with Mike Shields for Beet.TV, Kaitlin Leary, Head of Global Agency & Brand Partnerships at Scope3, a media decarbonization company, sheds […]

CANNES — In this economy, more CMOs are being asked to prove the results of their ad spending. But outcomes can be about more than just making a sale. Speaking with Jonathan Steuer for Beet.TV in Cannes, Lisa Coffey, Global Chief Revenue Officer at LoopMe, underlines the growing importance of incrementality in the world of […]

CANNES — In the dynamic world of digital media, PepsiCo is learning from its mistakes and iteratively building its strategy. In this video interview with Beet.TV, Zach Lain, the Director of Global Data Partnerships at PepsiCo, gives an insight into the company’s digital transformation. He highlights the importance of “leaning into data clean rooms” and the power […]

CANNES — We are all part of one planet. Now, if ad-tech companies could operate as one movement, too, they may advance the cause of environmental sustainability. In the last couple of years, we have seen several initiatives emerge to tackle the topic. In this video interview with Tameka Kee for Beet.TV, Ben Skinazi, Chief […]

CANNES — It may be one of the industry’s hottest new topics – but retail media isn’t necessarily as new as many people may think. In fact, the trend has been doing the rounds for a couple of decades now. In this video interview with Beet.TV at Cannes Lions, Sherry Smith, GM of Global Enterprise […]