Robert Andrews

COLOGNE — Static display banners may have been the first ad format to undergo the “programmatic” ad-trading revolution – but the spending there will be dwarfed by video’s adoption of the techniques, says one exec working in the field. “Display is essentially the dress rehearsal. Television and video is where all the money is at,” buy-side […]

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its recently-announced Data Management Platform (DMP) – codenamed Turbine – one-ups rivals’, as video advertising booms. “We built it from the ground up … it allows us to get data that only we can have access to,” Xaxis global COO Mark Grether tells Beet.TV in this […]

COLOGNE — Advertising agencies usually act proactively to seek opportunities for their advertiser clients. But, in some parts of the world, advertisers may be dipping toes in programmatic trading waters unilaterally. “We’re still yet to see a lot of the actual agencies grab hold of programmatic, it’s been more run out the trading desks,” says […]

COLOGNE — TV ads may need to be re-cut in half before they are simply shovelled in to mobile apps, says one executive working at the sharp end. “The idea of putting a 30-second TV spot as a pre-roll or a CPV video in mobile is dying,” says app advertising group Supersonic’s European MD James […]

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media VP Luke Gaydon tells Beet.TV in this video interview at IBC. “Broadcasters […]

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded at IBC Show. “A lot of people are tying that back to the […]

COLOGNE — Advertisers expect an extension of quotas governing television content to soon encompass online video, dampening digital advertising prospects. “There will be a big change in the video landscape in China in the coming months,” Xaxis Asia-Pacific MD Michel de Rijk told Beet.TV in this video interview at DMEXCO. “The Chinese government steps in pretty […]

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat. In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more specific targeting of large audiences. “Facebook is bringing video formats […]

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing director Kurt Michel tells Beet.TV at IBC Show. “Quality means more […]

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO Scott Ferber in this video interview at DMEXCO for Beet.TV. “A lot […]

COLOGNE  — Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights – but we’re only touching less than a tenth of the total pie […]

COLOGNE, Germany – Google’s DoubleClick Ad Exchange buyer development head thinks he has the recipe to create “a very nice virtuous cycle where every (ad) impression is smarter than the last”. Chip Hall calls it “the programmatic playbook, and he tells Beet.TV about the five steps in this video interview… “Understanding your customer – that […]

COLOGNE, Germany — Switching on “programmatic” control of ad trading in video won’t be as straightforward as it has been in static display advertising, says one European video ad tech exec. “It has a complexity to it that display didn’t,” says BrightRoll European MD Andy Mitchell, in this interview conducted at the DMEXCO conference. “Display, press […]

COLOGNE, Germany — Online video advertising won’t boom until better quality video content exists to encourage TV advertisers in to the medium, according to a video ad tech platform exec. “There are various factors holding us back,” Videology global media director Jana Eisenstein said during a Beet.TV session produced at DMEXCO, moderated by Ashley J. Swartz.. […]

COLOGNE, Germany — In an advertising world that is increasingly enamored with mathematically-advanced methods of targeting messages, it may be easy to overlook the industry’s underlying creative necessity. But the two are not mutually exclusive, says a chief from WPP’s data targeting division. “I’m definitely starting to see the creative agencies within WPP engage more […]

COLOGNE, Germany — The injection of “programmatic” ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world’s top marketers. “All of a sudden, certain media slots on linear (will) become way more valuable,” snack food brand Mondelez International’s global media and consumer […]

COLOGNE, Germany –  Mobile better, IPTV best. That’s the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV’s crown, the lounge is a more engaging space. “We’re pretty well 50/50 (viewed) mobile and other devices,” Vevo international SVP Nic Jones tells Beet.TV in this […]

COLOGNE, Germany — As “maths men” take over from “mad men” on advertising’s Fifth Avenue, the new cult of data is proving to be too all-consuming, says one advertising veteran. “We may be losing the plot – too much math, too little meaning,” says DigitasLBi and Razorfish chair Rishad Tobaccowala. “We’ve forgotten that the data […]

COLOGNE, Germany — If “data is the new oil” when it comes to advertising, Google is sitting on a geyser – but it’s happy to let customers tap rivals’ supply lines, too. Ben Barokas, GM for Marketplace Development,  sees the emerging digital ad landscape this way, he tells Beet.TV in this video interview: “Every advertiser has […]

COLOGNE, Germany –  Advertising agencies are spending more and more on digital video channels – and most of the money moving from existing media is being switched from traditional TV. According to programmatic video ad tech vendor Adap.tv’s 2014 European State Of The Video Industry survey, 2014 spending on digital video advertising is up 42% […]