NowThisNews Squeezes Short Video News, Ads In To Social Nets

If Instagram and Vine are the media in which millennials spend their time, why aren’t news producers publishing there? That’s what NowThisNews, a news startup founded by Huffington Post co-founder Ken Lerer, is doing. “We’re building the first video news org that produces original videos for the platforms and devices you take with you,” SVP […]

 
 

Time Inc. Readies Spin-off as Video Moves Front and Center

NEW YORK — Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner. Time Inc is saying goodbye to current editor-in-chief Martha Nelson and installing Pearlstine, in the new position of EVP and chief of content, reports New York Times. Time […]

 
 

Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]

 
 

Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

NEW YORK — Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm’s campaign ratings metrics that are increasingly important to advertisers. The outfit is making the kit available in beta. “The way we measure for TV today is, there are watermarks that get […]

 
 

Vimeo On-Demand Seeing Downloads Across The Board

The Vimeo On-Demand division of which former The Daily chief Greg Clayman has become head has ingested a library of over 3,000 videos to sell access to viewers, says Vimeo’s president. “We’re having great success in the numbers of creators uploading their work,” Dae Mellencamp tells Beet.TV in this video interview. “We’ve also seen the […]

 
 

Vimeo Pro Upgrade Readies Creatives For 4K Future

The coming advent of 4k’s 8.3 million-pixel videos is going to mean a distribution headache for resolution-hungry video makers – their file sizes may end up four times larger. That’s one reason why video-hosting service Vimeo last week upgraded its Pro tier to offer a whopping 1Tb of storage space per year – up from […]

 
 

Eyeview Targets Mobile And Global For Personalized-Ad Growth

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]

 
 

ABC News’ Vance: Video Comes Out To Play At Night On Tablets

ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. “Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session,” ABC News Digital’s product development VP Doug Vance […]

 
 

With Mobile Video Consumption Boom, ABC News Launches New App

Once upon a time, people poo-pooed the idea that consumers would watch news video on their mobile phones. But data shows otherwise – and consumption isn’t always as “mobile” as you’d think. “We’re up to tens of millions of users a month on mobile,” ABC News’ head of mobile product development Peter Roybal tells Beet.TV […]

 
 

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency exec. “Right now, we’re still somewhere at the forefront,” Starcom’s video investment director Zach Isaacs tells Beet.TV in this video interview. “(Programmatic’s share […]

 
 

France’s ‘Teads’ Takes Video Ads Beyond The Pre-Roll

We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in […]

 
 

Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s Canadian agency M2. “The opportunity is to take out that big ad ops piece – the inefficiencies and frictions in the marketplace – and free […]

 
 

Automated Video Ad Buying Growing Up Down Under

NAPA, Ca — Online advertising’s programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia’s shores. “Most of our clients are on board with the concept and are shifting considerable budgets over in to the concept of programmatic buying,” Phil Cowlinshaw, Head of Technology at Australian media agency […]

 
 

TouchCast Courts News Publishers With Desktop Video Suite

It’s four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear video destined for publication on sites and devices. This week, Schonfeld tells Beet.TV the startup has clocked over 100,000 app downloads and is making in-roads in to the education market. Next, however, […]

 
 

Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

NAPA, Ca — Just when the industry was beginning to understand how “programmatic” and then “programmatic premium” were beginning to boost ad sales efficiency, another variant of the technology cropped up this year – “programmatic direct”. But one ad tech exec says this is the moniker that will really define the emerging space; at least, […]

 
 

SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange‘s CEO Mike Shehan tells Beet.TV […]

 
 

Lenovo Sees Creative Efficiencies In Programmatic Ads

NAPA, CA — Computer maker Lenovo’s digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. “From a brand perspective, this move to programmatic is very important to us,” Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. “You’ve got a merging […]

 
 

Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

NAPA, CA  — In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences’ offline behavior including their TV viewing, buying behavior and lifestyle segment. But, with the latest update and the imminent addition of a second big data provider, it will also know which stores and restaurants […]

 
 

‘Beamr’ Touts Dramatic Video Compression Process

AMSTERDAM — The upcoming HEVC video compression codec promises to cut streaming files by up to 50% without losing quality. But what if you could go 30% to 50% smaller again? That’s what brand-new video tech startup Beamr Video is promising. Launched at the recent IBC show after four years in development, Beamr’s technology, which runs […]

 
 

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, […]

 
1 174 175 176 177 178 184