COLOGNE — The Weather Channel hopes its recent deal to dethrone Yahoo as the supplier of weather data to Apple’s iOS operating system will lead to more downloads for its own suite of apps – and more eyeballs on the ads it’s selling programmatically inside those apps.
“We’ve been preloaded on the Nokia Lumia for a while,” The Weather Channel global yield and programmatic director Daniel Young tells Beet.TV in this recorded video interview with Ashley J. Swartz, founder and CEO of Furious Minds, at DMEXCO. “And with iOS 8, we’re in there – there’s going to be a lot of web traffic coming in there and hopefully adoption and conversion across to the apps as well.
“We have over 37 language sites across Europe and Asia Pacific. The predominant way of monetising out there is a our programmatic stance with AdExchange. We have screeds of weather data going back 70 odd years. And that’s our real USP – we enrich an advertising offering with the data we have.”
This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here.