AMSTERDAM — The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs.

“One really interesting thing is the democratization of content,” Brightcove media SVP and GM Anil Jain tells Beet.TV in this video interview recorded at IBC Show. “Mostly, (with) ‘media’ companies, we tend to talk about premium content. On the other end of the spectrum is user-generated or long-tail content.

“There’s a blending happening of those two ends of the spectrum. Major media companies are realizing, content that’s not necessarily professionally-produced is actually highly valuable.”

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.