AMSTERDAM — Scandinavian consumers are ahead of the curve when it comes to technology adoption – and that means the video industry must cater for what is one of the world’s first mobile-viewing markets, says one exec from the sector.

“We are early movers in the technical industry; our users are very tech-savvy,” Jon Andreas Larssen, technology manager  at production company Smartcom:TV, says of the region.

“It’s important to them that mobiles and tablets work well – video, no matter what device you’re watching on.”

Larssen, whose company makes webcasts for investor relations and other events, says HTML5-based video can cater to this demand particularly well. Smartcom:TV has used Brightcove for its delivery for the last couple of years.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.