All posts by Michael Shields

“Frequency is a Nightmare’ – Blockboard’s Timothy on How Blockchain Tech Can Fix CTV
4 May 2023
Rishad Tobaccowala: The Advertising Value Exchange “Sucks” for Consumers
27 Apr 2023
Instacart Sees Retail Media Graduating to Upper Funnel Tactics: Miller
25 Apr 2023
Spotify May Use Tech From ‘Top Gun Maverick’ to Power AI Audio Ads: Vaughn
18 Apr 2023
Roku Wants to Build the Ad Tech Platform for All of CTV: Miles Fisher
11 Apr 2023
CBS’ Subramanyam: Thinking About Scale and Addressability Together
6 Apr 2023
Habu’s Jon Suarez-Davis – Technology Isn’t Holding up Data Collaboration – It’s People
4 Apr 2023
Lou Paskalis: When it Comes to Ad Targeting, It’s Time to Rebuild
3 Apr 2023
Fox’s Darren Sherriff on What Needs to Happen for National Addressable Ads on TV
29 Mar 2023
Luma’s Terry Kawaja on Why Clean Room Companies May Not Make It as Solo Acts
28 Mar 2023
Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
28 Mar 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
The Company Behind Pokemon Go is Building a Social Network Centered on AR Games
23 Mar 2023
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
22 Mar 2023
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
21 Mar 2023
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
20 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023