Michael Shields
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
It’s too hard. It costs too much. It’s probably not right for my brand anyway. These are just some of the complaints – misperceptions if you will – the IAB has identified in new research regarding the video game advertising market. Jack Koch SVP, Research & Insights at IAB told Beet.tv about some of the […]
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
Gaming is a massive entertainment category – an activity that a whopping 90% of Gen Z participates in – but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB’s Playfront event is back this year in New York. According to Zoe […]