Wochit has launched its platform to provide publishers with a constant supply of topical, professionally produced daily news video in early “real-time.” We spoke with Co-Founder and CEO, Dror Ginzberg, in our studio in New York this week.
He told us that Wochit produces content, “practically in real-time,” on trending stories and breaking news in virtually any vertical, from news and politics to business, entertainment, specific celebrities and more.
In a press release, Ginzberg explains, “The motivation behind Wochit’s ever-fresh production is for publishers to grow their businesses with economical video that’s totally current, topical, and of the highest quality. Wochit is dedicated to providing a constant supply of great video through collaboration with our partners including distributors, news sources, and footage providers.”
The Tel Aviv/NYC-based company launches with a number of distribution partnerships including Grab Media, OneScreen and Rightster and Ginzberg tells us that more partnerships are in the works.
In the video interview, Ginzberg talks about how the company discovers and understands trending news stories, how they produce their content, and white label options they have planned for the future. He says that currently Wochit is creating hundreds of videos every day and, within a month or two, they plan to be producing thousands.
More on the launch here in this report on the TNW.