Collaboration among television networks, digital-like standards and audience buying made easier are some of the discussions that NBCUniversal’s Denise Colella is looking forward to at Beet Retreat 2018 in San Juan from Nov. 28-20. “I really think we’re at a turning point,” says Colella, who is SVP, Advanced Advertising Products & Strategy.
The annual gathering will unite dozens of executives in advertising and media, with this year’s theme being It’s Consumer First in TV Land. Among the participants will be representatives from GroupM, IPG MediaBrands, Target, Nissan, Discover, Comcast, NCC, Oath, Google, comScore, Nielsen, DISH, Amobee, FOX Networks, Turner Broadcasting and NBCUniversal.
“I really think we’re at a turning point,” says Colella. “Now we’re seeing giant publishers come together making the inventory available. We’re making standards like what we’re seeing happen in digital, that’s happening now for linear.
“We’ve always participated in the Beet Retreat so we’ve made a lot of great connections,” Colella adds. “But I also feel that the conversations that happen with the other providers really moves the industry forward.”
And while advertisers and agencies heretofore have “really struggled” with the difficulties involved in audience buying and advanced advertising, “we continue to make it easier and band together to really work on what’s going to bring the whole industry forward, not just ourselves,” Colella says.
Beet Retreat 2018 will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
In addition to covering the world of advanced TV, the Retreat will examine the changes and broader implications for the media industry from the devastation wrought by Hurricane Maria in 2017 led by executives from Procter & Gamble, Hearts & Science, Telemundo and GroupM
Confirmed speakers:
Kevin Arrix, SVP, DISH Media
Mike Baker, CEO, dataxu
Robert Bareuther, SVP, Business development. iSpot.tv
Craig Berkley, Head of Revenue, TV | LiveRamp
Mike Bologna, President, one-2-one media, Cadent
Joe Cashan, Chief Marketing Manager, Nissan
Tal Chalozin, CTO and Co-Founder, Innovid
Dave Clark, EVP, Advanced Advertising, Comcast & GM FreeWheel
Andres Claudio, Managing Director, Hearts & Science/Omnicom, Puerto Rico
Denise Colella, SVP, Advanced Advertising Products and Strategy NBCU
Jacqueline Corbelli, Founder, Chairman, CEO BrightLine Partners LLC
Jose Cancela, President, Telemundo/NBCU Puerto Rico
Brad Danaher, Television Partner Director, Experian
Julie DeTraglia, Head of Research, Hulu
Peter Dolchin, Head of Telco/Video Partnerships, Google
Mark Gall, Chief Revenue Officer, Alphonso
Adam Gerber, President, Global Media Investment, Essence (GroupM)
Anupam Gupta, Chief Revenue Officer, 4C Insights
Jason Harrison, President, Client Partners, Essence (GroupM)
Ethan Heftman, VP, Precision/Performance, A+E Networks
Freddie Hernandez, Managing Director, P&G, Puerto Rico
Carol Hinnant, EVP, National TV, comScore
David Hohman, EVP & Managing Director, Nielsen
Walt Horstman, SVP, Advanced Media,Tivo
Evan Hovorka, Director – Digital Media and Data Products, Target
Brett Hurwitz, Business Lead, Advanced TV, OATH/Verizon
Nick Jazarian, Media Director, Target
Marissa Jimenez, President, Modi Media (GroupM)
Brad Kilmer, SVP Advanced TV Solutions, NinthDecimal
Vijay Konduru, VP Brand Sponsorships and Media, Discover
Noah Levine, SVP, Advertising, Data and Technology, FOX TV Networks
Adam Lowy, Director of Advanced TV & Digital Sales, DISH Media
Eric Matthewson, CEO, WideOrbit
Jodie McAfee, SVP, Sales Marketing, Inscape (VIZIO)
Matt O’Grady, CEO, Nielsen Catalina Solutions
Jay Prasad, Chief Strategy/Business Officer, VideoAmp
Brian Norris, SVP, Audience Sales, NBCUniversal
Nicolle Pangis, CEO, NCC Media (Comcast/Charter/Cox)
Jessie Reddis, Chief Innovation Officer, Turner Broadcasting
Neil Smith, GM, FreeWheel Markets
Frans Vermeulen, COO, TruOptik
Andrew Ward, President, NCC Media (Comcast/Charter/Cox)
Anthony Yi, GM, Business Development, Amobee
Moderating the discussions will be:
Phil Cowdell, Global President, Client Services, GroupM
Joanna O’Connell, VP, Principal Analyst, Forrester
Matt Prohaska, CEO, Prohaska Consulting
Howard Shimmel, President, Janus Strategy and Insights, LLC
Ashley Swartz, CEO, Furious Corp Special
Guest Speaker: Olga Ramos, President, Boys and Girls Clubs of Puerto Rico
To attend the conference, contact info@beet.tv
The Beet Retreat is presented by
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