Collaboration among television networks, digital-like standards and audience buying made easier are some of the discussions that NBCUniversal’s Denise Colella is looking forward to at Beet Retreat 2018 in San Juan from Nov. 28-20. “I really think we’re at a turning point,” says Colella, who is SVP, Advanced Advertising Products & Strategy.

The annual gathering will unite dozens of executives in advertising and media, with this year’s theme being It’s Consumer First in TV Land.  Among the participants will be representatives from GroupM, IPG MediaBrands, Target, Nissan, Discover, Comcast, NCC, Oath, Google, comScore, Nielsen, DISH, Amobee,  FOX Networks, Turner Broadcasting and NBCUniversal.

“I really think we’re at a turning point,” says Colella. “Now we’re seeing giant publishers come together making the inventory available. We’re making standards like what we’re seeing happen in digital, that’s happening now for linear.

“We’ve always participated in the Beet Retreat so we’ve made a lot of great connections,” Colella adds. “But I also feel that the conversations that happen with the other providers really moves the industry forward.”

And while advertisers and agencies heretofore have “really struggled” with the difficulties involved in audience buying and advanced advertising, “we continue to make it easier and band together to really work on what’s going to bring the whole industry forward, not just ourselves,” Colella says.

Beet Retreat 2018 will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.

In addition to covering the world of advanced TV, the Retreat will examine the changes and broader implications for the media industry from the devastation wrought by Hurricane Maria in 2017 led by executives from Procter & Gamble, Hearts & Science, Telemundo and GroupM

Confirmed speakers:

Kevin Arrix, SVP, DISH Media

Mike Baker, CEO, dataxu

Robert Bareuther, SVP, Business development.

Craig Berkley, Head of Revenue, TV | LiveRamp

Mike Bologna, President, one-2-one media, Cadent

Joe Cashan, Chief Marketing Manager, Nissan

Tal Chalozin, CTO and Co-Founder, Innovid

Dave Clark, EVP, Advanced Advertising, Comcast & GM FreeWheel

Andres Claudio, Managing Director, Hearts & Science/Omnicom, Puerto Rico

Denise Colella, SVP, Advanced Advertising Products and Strategy NBCU

Jacqueline Corbelli, Founder, Chairman, CEO BrightLine Partners LLC

Jose Cancela, President, Telemundo/NBCU Puerto Rico

Brad Danaher, Television Partner Director, Experian

Julie DeTraglia, Head of Research, Hulu

Peter Dolchin, Head of Telco/Video Partnerships, Google

Mark Gall, Chief Revenue Officer, Alphonso

Adam Gerber, President, Global Media Investment, Essence (GroupM)

Anupam Gupta, Chief Revenue Officer, 4C Insights

Jason Harrison, President, Client Partners, Essence (GroupM)

Ethan Heftman, VP, Precision/Performance, A+E Networks

Freddie Hernandez, Managing Director, P&G, Puerto Rico

Carol Hinnant, EVP, National TV, comScore

David Hohman, EVP & Managing Director, Nielsen

Walt Horstman, SVP, Advanced Media,Tivo

Evan Hovorka, Director – Digital Media and Data Products, Target

Brett Hurwitz, Business Lead, Advanced TV, OATH/Verizon

Nick Jazarian, Media Director, Target

Marissa Jimenez, President, Modi Media (GroupM)

Brad Kilmer, SVP Advanced TV Solutions, NinthDecimal

Vijay Konduru, VP Brand Sponsorships and Media, Discover

Noah Levine, SVP, Advertising, Data and Technology, FOX TV Networks

Adam Lowy, Director of Advanced TV & Digital Sales, DISH Media

Eric Matthewson, CEO, WideOrbit

Jodie McAfee, SVP, Sales Marketing, Inscape (VIZIO)

Matt O’Grady, CEO, Nielsen Catalina Solutions

Jay Prasad, Chief Strategy/Business Officer, VideoAmp

Brian Norris, SVP, Audience Sales, NBCUniversal

Nicolle Pangis, CEO, NCC Media (Comcast/Charter/Cox)

Jessie Reddis, Chief Innovation Officer, Turner Broadcasting

Neil Smith, GM, FreeWheel Markets

Frans Vermeulen, COO, TruOptik

Andrew Ward, President, NCC Media (Comcast/Charter/Cox)

Anthony Yi, GM, Business Development, Amobee

Moderating the discussions will be:

Phil Cowdell, Global President, Client Services, GroupM

Joanna O’Connell, VP, Principal Analyst, Forrester

Matt Prohaska, CEO, Prohaska Consulting

Howard Shimmel, President, Janus Strategy and Insights, LLC

Ashley Swartz, CEO, Furious Corp Special

Guest Speaker: Olga Ramos, President, Boys and Girls Clubs of Puerto Rico

To attend the conference, contact

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