Beet Retreat in the City

It’s Consumer First in TV Land: the Beet Retreat San Juan, November 28-30, presented by NCC Media

The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place November 28-30 in the San Juan, Puerto Rico at the El San Juan Hotel.

The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.

Part industry enclave and part a made-for-TV setting, the event will provide essential industry intelligence and connections with the people who matter.  For the participants, it will provide exposure via videos on Beet.TV along with high-impact social media. The Retreat will provide unique business development opportunities and enduring professional relationships.

The event is limited to just 50 participants. In addition, there will be 50 special participants – attendees who will network and interact with the group but will not be on stage.  The entire group will not exceed 100.

The Theme:  It’s All About the Consumer

The conference will explore how consumer preference is driving the transformation of the TV/premium video business. It will be about relevance:  What consumers want and what is the value exchange and where is the upside for programmers, distributors and marketers.

The program will explore the creative advertising formats and strategies; the best use of data in audience targeting; the changing state of addressable TV; opportunities on various platforms;  and how impact is measured around performance.  The program will explore developments in the U.S. and worldwide.

Content Tracks:

  • The Next Phase of Delivery: Targeting via household, device and IP address
  • Data That Matters: New sources from set-top boxes smart TV’s and emerging data providers
  • The Right Balance: Considering ad load, relevant ads and interactive ads
  • Supply Matters/What Next for Advance TV Growth: spot, local or national
  • Platforms Matter:  Exploring the growth of OTT, mobile and consoles
  • Programmatic TV:  How automation is changing the marketplace
  • Performance and ROI:  Exploring the value exchange around advanced TV

Partnering with P&G and Our Colleagues in Puerto Rico:

Much has changed for brands and media on Puerto Rico in the aftermath of Hurricane Maria.   We will examine those changes and learnings with our San Juan colleagues from P&G, Hearts & Science, GroupM, Walmart, Telemundo and others in a special session on November 29 at 5:00 pm.  Freddie Hernandez, Managing Director of P&G Puerto Rico will keynote.

We will also learn how the island’s children are receiving invaluable support and direction from the Boys & Girls Clubs of Puerto Rico.   The Beet Retreat will support the Clubs in a charity auction.   Visits to the Club in San Juan will be arranged for interested participants in the afternoons.  (Following the Retreat, there will be weekend volunteer work.  More on that to come.)


Wednesday, November 28

4:00 pm– 6:00 pm Welcoming remarks and keynote presentations
6:30 pm – 9:30 pm Sundown reception and seaside dinner (at the El San Juan)

Thursday, November 29

8:00 am – 9:00 Breakfast Networking
9:00 am – 12:30 pm Sessions
12:30 pm – 1:30 pm Lunch
5:00 pm  – 6:00  A Hurricane Changed Marketing & Media, the view from San Juan
8:00 pm Dinner Gala

Friday, November 30

8:00 am – 9:00 am Breakfast Networking
9:00 – noon sessions
Noon Program ends with box lunch

Expected Companies to Attend
(based on previous participation and present interest)




Cox Communications


Aegis Dentsu
GroupM  (Modi)
Horizon Media
Omnicom (Hearts & Science/OMD)
Proctor & Gamble
one-to-one Media (Cadent)

Data,  Analytics and Tech  Providers:

Sorenson Media

Invitation & Ticket Pricing

Participants will be carefully selected and personally invited by Beet.TV and the event’s sponsors. Each participant will be on a panel be interviewed by Beet.TV The second group, our “special guests,” will not be on panels or videos. They will be vetted to insure a highly valuable and influential group. The registrations fee for a full participant is $5500. The fee for a non-speaking participant is $4000. Attendees are welcome to have their partners or spouses join us for the networking dinner events for an additional charge of $1000. Pricing does not include hotel or other travel expenses. Beet.TV has a block of discounted rooms priced at $210 per night including room tax and fees.  The discounted room rate will extend into the weekend for participants who want extend their stay with friends and family.

Event Sponsors

The first presenting sponsor is NCC Media, the advanced TV sales consortium jointly owned by Comcast, Charter and Cox Communications.  

For sponsorship inquiries contact

Past Beet Retreat Attendees

Beet Retreat New York, June 6, 2018

Beet Retreat Miami, November 15-17, 2017

Beet Retreat Vieques, PR, March 15-17, 2017

The Beet Retreat San Juan is presented by