Beet Retreat in the City

NCC Media Presents

It’s Consumer First in TV Land: the Beet Retreat San Juan

 with DISH Media Sales, Oath:Verizon, Amobee and Google

The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place November 28-30 in the San Juan, Puerto Rico at the El San Juan Hotel.

The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.

Part industry enclave and part a made-for-TV setting, the event will provide essential industry intelligence and connections with the people who matter.  For the participants, it will provide exposure via videos on Beet.TV along with high-impact social media. The Retreat will provide unique business development opportunities and enduring professional relationships.

The event is limited to just 50 participants. In addition, there will be 50 special participants – attendees who will network and interact with the group but will not be on stage.  The entire group will not exceed 100.

The Theme:  It’s All About the Consumer

The conference will explore how consumer preference is driving the transformation of the TV/premium video business. It will be about relevance:  What consumers want and what is the value exchange and where is the upside for programmers, distributors and marketers.

The program will explore the creative advertising formats and strategies; the best use of data in audience targeting; the changing state of addressable TV; opportunities on various platforms;  and how impact is measured around performance.  The program will explore developments in the U.S. and worldwide.

Content Tracks:

  • The Next Phase of Delivery: Targeting via household, device and IP address
  • Data That Matters: New sources from set-top boxes smart TV’s and emerging data providers
  • The Right Balance: Considering ad load, relevant ads and interactive ads
  • Supply Matters/What Next for Advance TV Growth: spot, local or national
  • Platforms Matter:  Exploring the growth of OTT, mobile and consoles
  • Programmatic TV:  How automation is changing the marketplace
  • Performance and ROI:  Exploring the value exchange around advanced TV


Wednesday, November 28

3:00 pm– 6:00 pm 
Welcoming remarks and keynote presentations and special session about Puerto Rico 

6:00 pm – 7:30
Opening  reception presented by OATH.

8:00 pm – 9:30 pm
Opening night dinner (at the El San Juan) presented by DISH Media

Thursday, November 29

8:00 am – 9:00 am
Breakfast Networking

9:00 am – 12:30 pm

12:30 pm – 1:30 pm
Working Lunch

1:45 – 4:00 pm (optional for participants and their partners)
Visit to Boys and Girls Club Charter School

5:00 pm  Evening Festivities
Gala Reception and Dinner presented by Amobee. Offsite, Transportation leaves the El San Juan at 5:00.

9:00  pm ++
After dinner drinks in Old San Juan, hosted by Google

Friday, November 30

8:00 am – 9:00 am
Breakfast Networking

9:00 – Noon

Program ends with box lunch


Kevin Arrix, SVP, DISH Media
Mike Baker, CEO, dataxu
Robert Bareuther, SVP, Business development.
Craig Berkley, Head of Revenue, TV | LiveRamp
Hardeep Bindra, Managing Director of Product, Sizmek
Mike Bologna, President, one-2-one media, Cadent
Melissa Burgos, Marketing Director USVI/Puerto Rico, AT&T Mobility
Joe Cashen, Chief Marketing Manager, Nissan
Tal Chalozin, CTO and Co-Founder, Innovid
Dave Clark, EVP, Advanced Advertising, Comcast & GM FreeWheel
Andres Claudio, Managing Director, Hearts & Science/Omnicom, Puerto Rico
Denise Colella, SVP, Advanced Advertising Products and Strategy NBCU
Jacqueline Corbelli, Founder, Chairman, CEO BrightLine Partners LLC
Jose Cancela, President, Telemundo/NBCU Puerto Rico
Jim D’Antoni, Director, Ad Sales, DISH Media Sales
Brad Danaher, Television Partner Director, Experian
Julie DeTraglia, Head of Research, Hulu
Peter Dolchin, Head of Telco/Video Partnerships,  Google
Mark Gall, Chief Revenue Officer, Alphonso
Adam Gerber, President, Global Media Investment, Essence (GroupM)
Archie Gianunzio, VP Sales, Videa
Anupam Gupta, Chief Revenue Officer, 4C Insights
Jason Harrison, President, Client Partners, Essence  (GroupM)
Ethan Heftman, VP, Precision/Performance, A+E Networks
Freddie Hernandez, Site Leader, P&G Puerto Rico
Carol Hinnant, EVP, National TV, comScore
David Hohman,  EVP & Managing Director, Nielsen
Evan Hovorka, Director – Digital Media and Data Products, Target
Brett Hurwitz, Business Lead, Advanced TV, OATH/Verizon
Marissa Jimenez, President, Modi Media (GroupM)
Brad Kilmer, SVP Advanced TV Solutions, NinthDecimal
Vijay Konduru, VP Brand Sponsorships and Media, Discover
Michael Law, EVP,  US Media Investment, Dentsu Aegis Network
Noah Levine, SVP, Advertising, Data and Technology, FOX TV Networks
Lisa Lutz, VP, Product Management – Advanced Advertising Tivo
Eric Matthewson, CEO, WideOrbit
Jodie McAfee, SVP, Sales Marketing, Inscape (VIZIO)
Laura Nelson, SVP of Audience Solutions, Disney ABC Sales
Brian Norris, SVP, Audience Sales, NBCUniversal
Matt O’Grady, CEO, Nielsen Catalina Solutions
Nicolle Pangis, CEO, NCC Media (Comcast/Charter/Cox)
Jessie RednissEVP, data strategy and product innovation, Turner
Frank Sinton, CEO, Beachfront Media
Neil Smith, GM, FreeWheel Markets
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Frans Vermeulen, COO, TruOptik
Andrew Ward, President, NCC Media (Comcast/Charter/Cox)
Anthony Yi, GM, Business Development, Amobee


Phil Cowdell, Global President, Client Services, GroupM
Joanna O’Connell, VP, Principal Analyst, Forrester
Matt Prohaska, CEO, Prohaska Consulting
Howard Shimmel, President, Janus Strategy and Insights, LLC
Ashley Swartz, CEO, Furious Corp

Special Guest Speaker:

Olga Ramos, President, Boys and Girls Clubs of Puerto Rico

Networking Participants:

Paul Alfieri, CMO, Cadent
Carlos Calancha, CEO, MediaCom Puerto Rico
Joe Cashen, Chief Marketing Manager, Nissan
Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu
Chris Curley, Partner Lead, Google
Stacy Daft, GM, Enterprise Business Development, Amobee
Beth-Ann Eason, President, Innovid
Tori Fernandes, Head of Ad Sales Communications, Disney/ABC Television Group
Katie Ford, Chief Client Officer, Amobee
Joanna Foyle, COO, OpenSlate
Cathy Hetzel, EVP, comScore
Jen Hohman, Global CMO, FCB
Tim Jenkins, CEO, 4INFO
Joel Jewitt, VP, Strategic Operations, LiveRamp
Davina Kent, VP, Client Partnerships, NCC
Armine Khan, Vice President, Business Development, WideOrbit
Ashley Luongo, VP, Audience Studio Sales, NBCU
Gerry Manolatos, Director of Business Communications, Turner
Ian McPheeExecutive Director, Strategic Partnerships, FreeWheel
Roseann Montenes, Director, Precision & Strategic Audience Sales, A+E Networks
Christa Rimonneau, SVP Sales Agency & Advertiser, Amobee
Oscar Rondon, VP, Advanced TV, Amobee
Michael Scott, Head of Sales, East, Samsung Ads
Danielle Seth, VP, Client Partnerships, NCC
Abbey Thomas, CMO, Tremor Video DSP
Sarah Warner, Director, Business Development, Xandr
Charlie Weiss, AVP, Business Development, Xandr
Emily Wood, VP, Business Development,
David Wyler, VP, Advanced TV and Digital Video, IRI
Fariba Zamaniyan, SVP, TiVO Research

Hurricane Maria Registered a Lasting Impact on the Brands and Media Owners in Puerto Rico: Exploring the Impact and Implications

Much has changed for brands and media owners on Puerto Rico in the aftermath of Hurricane Maria.   We will examine those changes and the broader implications with our San Juan colleagues from P&G, Hearts & Science, GroupM, AT&T and Telemundo.   Keynoting this track will be Freddie Hernandez, Managing Director of P&G Puerto Rico and Jose Cancela, President of Telemundo/NBCU, Puerto Rico.  Joining us for our sessions will be a group of faculty and graduate students from the University of the Scared Heart School of Communications, San Juan.

Supporting the Boys & Girls Clubs of Puerto Rico

We will learn how the island’s children are receiving invaluable support and direction from the Boys & Girls Clubs of Puerto Rico.   The Beet Retreat will support the Clubs in a charity auction.   Retreat participants will be invited on Thursday afternoon to visit Puerto Rico’s first charter school which is run by the Boys & Girls Clubs.

Invitation & Ticket Pricing

Participants will be carefully selected and personally invited by Beet.TV and the event’s sponsors. Each participant will be on a panel be interviewed by Beet.TV The second group, our “special guests,” will not be on panels or videos. They will be vetted to insure a highly valuable and influential group. The registrations fee for a full participant is $5500. The fee for a non-speaking participant is $4000. Attendees are welcome to have their partners or spouses join us for the networking dinner events for an additional charge of $1000. Pricing does not include hotel or other travel expenses. Beet.TV has a block of discounted rooms priced at $210 per night including room tax and fees.  The discounted room rate will extend into the weekend for participants who want extend their stay with friends and family.

Event Sponsors

The title sponsor is NCC Media, the advanced TV sales consortium jointly owned by Comcast, Charter and Cox Communications.  The presenting sponsors are DISH Media Sales, OATH/Verizon, Amobee and Google.

For sponsorship inquiries contact

The Beet Retreat San Juan is presented by

Title Sponsor

Presenting Sponsors