‘Great Connections, Conversations’: Beet Retreat 2018 Comes At Industry Turning Point says NBCU’s Colella

Collaboration among television networks, digital-like standards and audience buying made easier are some of the discussions that NBCUniversal’s Denise Colella is looking forward to at Beet Retreat 2018 in San Juan from Nov. 28-20. “I really think we’re at a turning point,” says Colella, who is SVP, Advanced Advertising Products & Strategy. The annual gathering […]

 

Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber

Just because consumers have lots of video delivery choices—whether it’s VOD or one of several other acronyms—doesn’t mean advertisers should think of those platforms as silos to be filled with ads. They should think holistically when balancing unit-based ads with impression-based ads while working to improve the ad-viewing experience, says Adam Gerber. Everything starts with […]

 

Addressable Advertising Through The Lens Of GroupM’s Essence

As the market capabilities for addressable advertising continues to grow, it might best be considered a tactical balancing act whose ultimate utility resides in a perceived value exchange for individual brands. In the right situations, addressable can be “a fantastic tool,” says Adam Gerber of GroupM’s Essence agency. Whether to employ addressable depends on a given […]

 

Advanced TV A ‘Spectrum Of Capabilities’ Needing Uniformity: Essence’s Gerber

Defining the term “advanced TV” is complicated, but that’s just a reflection of reality right now. Because it’s going to be awhile before there’s uniformity in understand how people engage with video content and measuring the impact of that engagement, says Adam Gerber. As the President of Global Media for the Essence agency surveys the […]

 

DISH Seeing Addressable TV Buys Becoming Part Of Overall Planning

Cross-platform advertising buys are soaring at DISH Media Sales as more media agencies create advanced-television teams, while the operational efficiency afforded by programmatic technology continues to grow. This is Jim D’Antoni’s snapshot of the advanced TV and addressable advertising space explains how more marketers are integrating addressable buys into their strategic planning instead of integrating […]

 

DISH Media Sales Plans ‘Turnkey’ Programmatic Solution For DISH, Sling Inventory

To compete with digital video giants, TV operator DISH has adopted the mantra of offering easier and faster advertising buys driven by programmatic technology as it seeks to unite DISH and Sling TV inventory. “The business is changing so fast and there’s so many different opportunities and solutions out there that are going in so […]

 

Assembly’s Villegas Traces The Arc Of Direct Response To Addressable TV

With more than 20 years of experience in various forms of traditional direct-response media, Assembly’s Fabian Villegas sees elements of DR appearing in some very non-traditional places, including addressable television. “The DR and the general market environments are sort of merging a little bit. So now everything is going to be measured, whether it’s a […]

 

Programmatic Private Auctions See Big Growth At Sling TV

More than half of the advertising inventory on Sling TV’s platforms in the last month was sold via programmatic, private auctions. “The growth we see is astounding,” says Adam Lowy, Director of Advanced TV & Digital Sales at DISH Media Sales. Sling works with two supply-side platforms—SpotX and Telaria—and interfaces with all the major demand-side […]

 

Why Linear TV Needs More Automation: Adobe’s Gordon

It’s taking awhile, but the advertising space is “progressing and modernizing” to keep up with changing viewing behavior, with virtual MVPD’s representing the best of what TV can be, according to Adobe’s Todd Gordon. “What we hear consistently from clients is that they still believe that TV is extremely effective in driving brand preference, driving […]

 

How Horizon Leverages Addressable TV For Entertainment Clients

One of the easier sells when it comes to addressable television advertising is the entertainment category, where advanced targeting can give a major boost to tune-in messaging. “I think it is something that we feel is a pretty integral part of the buy. We’re beyond trying to extol the virtues of addressable. It’s a base […]

 

With 2.2 Million Households, Sling In Year Of Addressable Convergence With Dish

The year 2018 is one of “convergence” for Dish Network and its streaming Sling TV service, which combined now offer addressable advertising to about 9 million households. “We spent a lot of last year tying together the existing data partnerships on the Dish side with the Sling side and making sure that attribution and reporting […]

 

Popularity Of VOD, Live Streaming Spark ‘Surge’ In Premium Video Ad Inventory: SpotX’s Sean Buckley

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]