LAS VEGAS – Nielsen, which has partnered with Facebook for some six years, earlier this year expanded that relationship to tabulate TV viewing across digital devices.
Recently, it has added a deduplication function to the project, explains Megan Clarken, Nielsen’s President of Product Leadership, in this interview with Beet.TV
We spoke with her at the Nielsen Consumer 360 conference about the Facebook alliance and how that is part of a total audience, cross screen solution that the industry demands.
This video is part of series produced at Consumer 360. The series is sponsored by Nielsen. Please visit this page for additional segments.