Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear.
“Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview.
“(In) 2014 and 2015, we doubled the size of the company from a a revenue point of view and tripled profit.”
Further details of OpenX’s financials can be found here. The company has around 1,000 publishers on the books, signing around 250 last year.
The outfit creates programmatic marketplaces, aiming to help advertisers to sell impressions by attracting competing buyers.
“We have always been interested in driving competition to drive revenue for publishers,” Cadogan says. “(Our) success derives from our customer success. We benefit if we drive more revenue for our publishers. It’s a simple business model.”
This interview is part of Programmatic in 2016, a series presented by OpenX