Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services.
“To do a really quality job with video retargeting, you have to have quality inventory, which then makes it very expensive,” says Criteo north America MD Rob Deichert.
“And, usually, video is (bought) more from a branding perspective. I bet you it will start to make sense at some point. Right now, we can’t attribute the right kind of value to that ad. But that’s def something I want to work on in 2015.”
He was interviewed by Beet.TV at the IAB Annual Leadership Meeting.
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