Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might

2018 was the year Amazon became the number-three digital ad platform in the US, according to eMarketer‘s analysis. But that is a fraction of the platform’s overall revenue, led by retail sales. At the nexus of those two channels, Criteo, an advertising technology platform best known for offering retargeting capabilities, is trying to help smaller […]

 
 

Criteo’s Spilman: Xandr’s Relevance Is ‘Right Time, Right Message’

SANTA BARBARA, CA – One of the big challenges for brands is being relevant in an environment of “continuous partial attention” on the part of consumers. That wasn’t an issue for AT&T at its recent Xandr Relevance Conference, according to Criteo’s Mollie Spilman. “They’re trying to pull off something really unique, but I can tell […]

 
 

Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed” with performance. “Because for the first time commerce and communication are converging, we can really track performance […]

 
 

Matt Prohaska Traces The Arc Of Criteo’s Success Path

COLOGNE – Criteo is a company that has “run wild and done very, very well making efficiency out of inefficiency,” observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it’s not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual […]

 
 

Adjust: A ‘Fluid Data System’ Built On App Ad Campaign Activity

COLOGNE – As mobile marketing KPI’s have evolved over the last several years, advertisers are getting “way more transparency than they ever had,” says Adjust CEO & Co-Founder Christian Henschel. Adjust’s SDK resides within its customers’ apps and “we transfer the data to our platform and then help our customers to understand what kind of […]

 
 

Search Yields Consumer Intent, Lifetime Value: Reprise Digital’s Ellis

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]

 
 

Pixability Expands Overseas And Into Advanced Television

COLOGNE – Pixability has built its business providing video advertising software across the walled gardens of the biggest social media platforms. Now it’s eying the over-the-top and connected-TV space as well, armed with a new offering that automates data analysis around video creative. “A lot of folks refer to us as the trade desk for […]

 
 

Desire For Transparency Drives Marketers In-House: OMD Global’s Adamski

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]

 
 

Apps Will Endure, Says Criteo’s Gösswein

COLOGNE — Ever since Apple opened up the App Store, it is clear mobile phone consumption has all been about apps. Could the rise of new mobile web technologies put the web back at the heart of consumers’ digital behavior that is now all about mobile? Criteo’s Alexander Gösswein thinks what will be will be – […]

 
 

Brand Safety Institute Joins Fight Against Digital Advertising Criminals

COLOGNE – The newly formed Brand Safety Institute and the Trustworthy Accountability Group are pushing the digital advertising industry to invest billions of dollars to fight criminal elements in the same way as the financial services industry has done. It’s a two-step process consisting of “a short game and a long game,” says Mike Zaneis, […]

 
 

With Datorama Acquisition, Integration Rolls On At Salesforce

COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” […]

 
 

CNN Viewership Soars On OTT Devices Amid Political Turmoil

COLOGNE – In the midst of “one of the biggest stories of our lives, from a news perspective,” many viewers who don’t access CNN in the traditional way are watching CNNgo via connected televisions, with dwell and session times of “more than an hour and a half,” says Chris Berend, SVP, Global Video. “The audiences are coming to […]

 
 

FreeWheel’s Clark Sees Growing TV Unity, A Ready Buy-Side

COLOGNE – There are cultural and regulatory differences, but the television industry in Europe and the United States realizes it needs more unity to meet advertisers’ expectations. And the buy-side is ready to go, even though more tools are needed to fully realize advanced TV, according to FreeWheel’s Dave Clark. From his position as GM, […]

 
 

New Criteo Platform: ‘Beyond Digital’ For Acquisition, Conversion & Reengagement

COLOGNE – As it extends beyond its roots of helping retailers with consumer ad retargeting, Criteo is building a new tech stack around platforms to help online retailers monetize their inventory. “They know we are sitting on a pile of data and data is gold, and they want to know how to use it,” says […]

 
 

VICE Media “Everywhere” Unifies Advertising Buys Across All Platforms

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]

 
 

Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding

Header bidding, the technology tactic through which publishers can entertain multiple bids for ad inventory simultaneously in order to maximize the chance of higher bid prices, has grown in momentum over the last couple of years. But Criteo didn’t anticipate this kind of demand. When the ad-tech company launched Criteo Direct Bidder, one of its header […]

 
 

The Impact Of GDPR, According To Criteo CFO Fouilland

Europe’s new consumer data privacy rules have been touted as having a massive impact on the digital advertising world. But, for companies and countries which already sing from the same hymnsheet, could the impact be muted? In this video interview with Beet.TV, one of the biggest ad-tech companies discusses the likely effects – or non-effects […]

 
 

Criteo’s CFO Fouilland: How We Exceeded Expectations

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

 
 

GDPR Helps Clarify Data Tactics: Criteo’s Opdyke

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

 
 

Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann

Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people. But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at […]

 
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