CHICAGO — AOL sees video as spurring the next web age, but eventual manifestations of that will depend very much on consumption context, says an exec from the company.

“The third wave of quantum innovation in the web is going to be driven by sight, sound and motion,” AOL video sales head Marta Martinez tells Beet.TV in this video interview. “That’s the reason we have doubled down in everything to do with video. It is core to everything.”

But video consumed on desktops, tablets and mobiles is not the same thing – it will be effective in different ways depending on those contexts, Martinez reckons: “Start by creating content that is relevant to those devices and that moment of experience. We’re going to see very different formats.”

She was interviewed by Beet.TV at the Beet.TV leadership summit on the transformation of television, presented by AOL. Please find more videos from the event here.