Branded Video Content Engine ‘Zefr’ Crushes comScore Rankings

Zefr, the Los Angeles based software platform for brand management, has become the second most popular channel on YouTube and has hit the top-ten most popular contents sources, according to the January comScore video rankings.

In January at CES, we spoke with Jason Kirk, head of business development for Zefr about the opportunities for brands on YouTube. We have republished that interview today. This video was produced with Mindshare. He was interviewed by Jordan Bitterman, Chief Strategy Officer.

By Andy Plesser on February 22, 2014February 22, 2014 @beet_tv

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Branded Video Content Engine ‘Zefr’ Crushes comScore Rankings

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