ZEFR Helps Brands Make Sense Of YouTube

LAS VEGAS — If a consumer ripped a clip of your content and posted it to YouTube, would you chase her with a lawyer’s notice? Zach James would embrace the act. The co-CEO of video rights management and branding solutions startup ZEFR says his company “makes sense of the 90% of the videos that you […]

 
 

Branded Video Content Engine ‘Zefr’ Crushes comScore Rankings

Zefr, the Los Angeles based software platform for brand management, has become the second most popular channel on YouTube and has hit the top-ten most popular contents sources, according to the January comScore video rankings. In January at CES, we spoke with Jason Kirk, head of business development for Zefr about the opportunities for brands […]

 
 

Zefr’s Kirk: Brands Should Tap The Power Of Fans

Many people think consumers hate it when brands advertise to them. In fact, some consumers often tend to love brands, says social video marketing insight outlet Zefr‘s Jason Kirk. “The fans and their power and their passion is something that’s undeniable,” Kirk tells Beet.TV. “If you aren’t able to tap in to that… you’re missing out. […]

 
 

ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads

CANNES – Movie, TV and music rightsholders already have a way to identify and monetize unauthorized YouTube uploads, using ZEFR’s Content ID service. Now marketers, too, can learn when their brands appear in unofficial YouTube videos. Speaking to Beet.TV at the Cannes Lions advertiser conflab, where ZEFR was pushing its new Brand ID service, Chip […]