Video widgets are not new, but the monetization scheme surrounding this technology is still being sorted out. Last month, Google announced a new widget that will work with video.
One big development will occur later this months when Netvibes introduces video widgets with advertising for episodes of CBS, Beet.TV has learned.
I was delighted to meet Netvibes founder Tariq Krim, 34, last week on the MIT campus where he was being honored as one of the Technology Review’s most influential young innovators.
Tariq, who splits his time between Paris and San Francisco, gave a great overview of widgets and various monetization opportunities and spoke briefly about the deal with CBS which is a revenue share agreement. Details or of the images of the CBS widgets are not yet available.
Just last week, Netvibes announced universal API’s for widgets.
To get a perspective on the utility of video widgets, I’ve asked Marshall Kirkpatrick, who really knows this area. Marshall is newest bloggers over at Read/WriteWeb. Here’s what he told me earlier today:
"Widgets are one of the best "publish and subscribe" ways to deliver video by RSS and it’s only a matter of time until publishers everywhere find out about them. Widgets on media sites will include ads with a revenue split and corporate sites will pay a licensing fee for the widgets – I don’t think the methods are in question, just whether the supply and demand will be timed right. These startup page companies have such a slow burn rate that it should work out just fine in the long run; I think it’s just distribution channels they need and I think those will come. I don’t think this newest Universes launch is going to work, but I think Netvibes in general is strong."
Keep an eye on those widgets.
You can grab the embed code of this video right here.
— Andy Plesser
