Brightroll Targets Mobile Business with Google AdMob Deal

By on 05/24/2012 4:13 PM @daisywhitney

Online video ad network Brightroll is expanding quickly into the mobile market, evidenced by its recent deal with Google AdMob and by the number of mobile video ads it's serving up, says Dan Mosher, General Manager of the BrightRoll Exchange, in this interview with Beet TV. We caught up with Mosher to discuss Brightroll's work in mobile.

The Google AdMob deal lets publishers integrate video ads, such as pre-rolls, into their mobile apps, Mosher explains. Brightroll is the first video ad network available in the AdMob Mediation service, he adds. The deal, inked earlier this month, comes as Brightroll has been growing its mobile business. The company said that in March more than 40% of the global video exchange requests at Brightroll were for mobile, a figure that was less than 5% just a year ago. At that rate, the mobile video market may outpace the Web video one by the end of this year.

Brightroll's goal is to make it easy for marketers to buy across devices, from online to Androids to iPads and iPhones as well as connected TVs, Mosher tells us. 

Daisy Whitney

 

 

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