Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen’s Howard Shimmel at the YuMe Road Show in New York.
In introducing the results of a Nielsen-YuMe study on reallocating TV ad dollars to online video, Shimmel explained that brands can measure cross-platform effectiveness of a media buy using Nielsen/TV Internet Data Fusion, which marries viewership across online, mobile, TV and other emerging mediums. Shimmel, SVP, Client Insights, Media Solutions at Nielsen, spoke at the event.
The data showed that marketers can increase their reach and exposure by incorporating an online video component to a TV campaign. For details on how Nielsen/TV Internet Data Fusion works, please watch this video, and for a specific case study, please refer to the Travis Hockersmith video from the YuMe road show.
Disclaimer: This is a sponsored post. We have produced and published this video and several others to be posted under contract with YuMe. We hope you find this series of videos informative. AP
Posted on 02/14/2011 at 12:03 PM by Daisy Whitney