Yesterday, at the much talked about iWantMedia panel on the future of the media, Gawker Media founder Nick Denton said that a third of his company's "posts are video centric."*

Nick.live Gawker blogs don't publish much in the way of original videos, the videos are embeds from other sources and videos culled from a rack of DVR's which monitor a number of cable channels. Nevertheless, for us over at Beet.TV, this extraordinary degree of video integration into news reporting and blogging is a big deal and very exciting.

Nick told the panel that video integration was the biggest development at his company.

After the panel ended, I interviewed David Carr, media columnist for the New York Times about the value of the moving image.  He also spoke about the evolution of blogging as serious reporting.

Andy Plesser, Executive Producer

*You can watch Nick's comments on this continuous stream of yesterday's one hour session.  Nick's comments about video come in at around 10 minutes from the beginning of the session.

Video Transcript

David Carr:  I think that the difference between reporters and bloggers is de minimis as we go. I think reporters are becoming a lot more like bloggers. Bloggers are tending to make a lot more phone calls; do more. As Nick said, the value of original content has gone up exponentially, and I think you're seeing that on blogs these days. With a lot more; new is a killer apps and always has been.

Andy Plesser:  And with video too, I was surprised he said that a third of the posts on Gawker were video centric. Did you catch that? I was happy; what do you think about the value of video and all this. You're a video blogger.

David Carr:  You of all people should understand the value of motion. I mean people just love…I don't think people care from podcasts, but video casts. People love looking at other people talking even when they look like old homeless guys like me.

Andy Plesser:  David thanks so much.  The carpetbagger, David Carr. All right.