CBS Expanding Original Web Video for New Personal Finance Site

By on 05/08/2009 6:51 AM @daisywhitney

SAN FRANCISCO —   Launched last month, online personal finance destination CBSMoneyWatch.com is fast increasing its video in by creating original programming and integrating more financial-related content from the CBS News and its affiliate stations, network executives say. 

CBS is currently building a set and studio for MoneyWatch at its 28th  Street offices in New York and site’s Jill Schlesinger, editor-at-large, will start producing daily segments, said Stephen Howard-Sarin, VP CBS Interactive Business Network, during an interview with Beet.TV at the CBS Interactive headquarters in San Francisco on Tuesday.

The video-centric site, which features a prominent video player on the landing page, produces at least three original videos each week and adds about four to five videos to the site each day from the network’s existing financial and business coverage from news programs like “The Early Show” and “The CBS Evening News.”

“CBS was doing this for local stations. We could tap into that,” Howard-Sarin said. “We are part of a giant TV network that produces video.”

CBS launched the personal finance property in April as a hub for business programming for the media company. Many of the site’s experts are or will be contributors to the network, stations and radio outlets.

Eric Schurenberg, former managing editor of Money magazine, is the editor in chief of the site and frequent on air personality.

The launch of the new multimedia business network comes during a time of tremendous economic upheaval as the country adjusts to the worst economic climate in decades. Because of that, business and financial reporting is one of the few areas in the news business that growing, according to information provided by the Radio and Television News Directors Association at its recent conference in Las Vegas.

MoneyWatch.com is being heavily cross promoted by CBS Interactive and CBS TV. 

Peter Kafka at MediaMemo wrote about plans for the new site earlier this year and here's the take by Staci Kramer at paidContent.

Improving Climate for CBS?

Staci reports on yesterday's lateday analyst call with CBS CEO Leslie Moonves who sees "early signs of improvement" in the media ad market.

Daisy Whitney, Senior Producer

Disclaimer from Andy:  CBS Interactive is a client of Plesser Holland public relations.

 

Recent Videos
image
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in ...

image
Rubicon’s Stevens Sees Retailers Becoming Publishers

CANNES — If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, and they are using programmatic to do it. Programmatic ad tech vendor Rubicon Project’s international GM Jay Stevens tells Beet.TV he ...

image
Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and ...

image
Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an ...

image
Teads Finds Success with Bet on Video Viewability

CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has ...

image
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in ...

image
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ...

image
Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. He ...

image
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to ...

image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

loader