With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic video to target voters with online video, many who don’t watch TV, explains Scott Nathanson, VP of Sales for SpotXchange, the video ad tech firm.

SpotXchange has activated  nearly 200 campaigns in key election battleground states of Kentucky, Kansas, Colorado and New Hampshire, he says.

It is working with Audience Partners, a company that operates a patented voter-targeted digital advertising platform,

More about leveraging targeted data and voter outreach in this story from The New York Times about the use of LiveRamp.