PHOENIX – The digital adtech  sectors of supply side platforms (SSP’s) and ad servers will be dead in two years as publishers and advertisers will demand an integrated offering, says Mike Shehan, CEO of SpotXchange, in this interview with Beet.TV

Shehan’s SpotXchange has been known as video advertising SSP, has made the move to incorporating ad serving, notes.

We spoke with Shehan at the IAB Annual Leadership Meeting.

Disclosure:  SpotXchange is the sponsor of our coverage of the conference.