Dailymotion Won’t Ditch UGC For Premium Content

Skateboarding dogs may not command as many viewers as Breaking Bad – but that doesn’t mean Dailymotion is going to abandon user-generated content to pursue premium content rights. “If you look at the landscape, you have the program sites like the AOLs and Yahoos of the world and you have us and YouTube on the […]

 

Hearst Sees Merger Of Programmatic And Ad Ops

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

 

Ascension of Programmatic Advertising Demands More Industry Understanding, SpotXchange’s Shehan

One of the challenges for premium publishers in programmatic buying is navigating the complexity of the buy side of the ecosystem, says Mike Shehan, CEO and Founder of SpotXchange in this video segment with industry analyst Joanna O’Connell. “There are direct buys and direct sales, and traditional ad servers are excellent for servicing those. Then […]

 

Magna Global Sees 40% Rise in Programmatic Video

Magna Global is seeing upwards of 40% growth in programmatic video buying year over year, says Neeraj Kochar, Managing Director of Programmatic at Magna Global, during an interview with Forrester analyst Joanna O’Connell for Beet.TV. Much of the increase is coming from brand dollars, Kohcar tells Beet.TV. The media agency is betting big on automated […]

 

NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

The programmatic ad-targeting techniques that are making waves in display advertising are commonly associated with low-value ad inventory. But The New York Times, a top-tier publisher which started selling some of its ads programmatically in May, doesn’t see it that way. “We’re set up a little differently from a lot of other publishers,” the Times’ […]

 

Nielsen Soon To Add Richer Data To OCR Ad Measurement

Launched two years ago, Nielsen’s Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its reliance on gross rating points makes digital look a little like old TV. The OCR uses Facebook as its main method of tracking ad views. But now it is set […]

 

Tech is Leveling the Programmatic Ad Playing Field for Publishers, SpotXchange CEO Mike Shehan

As programmatic advertising has grown in usage in the video ad industry, the natural next step was to add more transparency on the supply side. That’s why video advertising company SpotXchange launched a platform earlier this week that’s designed to provide more insight into online real-time buying for publishers, says Mike Shehan, CEO of SpotXchange in an interview […]

 

SpotXchange Launches New Ad Platform

Video ad marketplace SpotXchange launched a new platform for programmatic buying, and said that one of its initial customers, NDN, has already seen a boost in revenue yield from using the platform. With the platform, publishers can tap into ad networks, demand side platforms, agency trading desks and even direct sales, says Sean Buckley, VP Platform […]

 

New SpotXchange Programmatic Platform Geared for Publishers

SpotXchange’s newly launched ad platform is designed to give more control to publishers in the online buying world, says Erik Swain, Senior VP Operations at SpotXchange in an interview with Beet.TV. “It gives them some power. What that does is it equalizes the power behind publishers, sellers and buyers and markets thrive when that balance is equal,” […]

 

Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

CHICAGO – With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers’ own in-house sales teams have anymore. That question was tackled by video ad exchange SpotXchange‘s business development SVP Jeremy Straight during Beet.TV’s recent Chicago programmatic video advertising summit. “Publishers realize the same efficiencies that maybe the […]

 

Programmatic Buying to Surpass One-Quarter of Digital Video Ad Spend in 2104

CHICAGO — Given the increasing interest from premium publishers in programmatic buying, video ad marketplace SpotXchange is betting that more than one-quarter of all video ad spend will be of the programmatic variety by 2014, says Jeremy Straight, Senior VP Business Development at SpotXchange in an interview with Beet.TV. Digital video ad spend is slated to […]

 

Real-Time Bidding To Comprise 25% of Online Video Ad Spend in 2014. Report

Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace.

 
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