comScore
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very different screens, according to a panel of frustrated ad and measurement executives. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. “We’ve spent so much money […]
MediaVest’s Trivedi: Compliance Around Digital Video is Finally in Place
A crucial step in establishing digital video as a viable medium for advertisers, is for publishers such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
The use of TV-like ratings to measure online video will negatively affect gross ad spend in the next five years, predicts Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the state of the digital video pricing and measurement. Metrics like Online Campaign Ratings from Nielsen and VCE from comScore might […]
ESPN’s Glenn Enoch on The First Five-Platform Measurement Initiative
Launched in collaboration with comScore and Arbitron, ESPN’s Project Blueprint, measures content consumption across five-platforms: radio, television, PCs, smartphones and tablets – and is the first measurement initiative to do so. Beet.TV spoke with Glenn Enoch, VP of Integrated Market Research for ESPN, at ESPN’s offices in Manhattan. ESPN announced their initial findings earlier in June. “We want to […]