MONACO — Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest.

Scheppach is a principal in an industy standard around video choice know as ASq.  She leads The Pool, the VivaKi inititative around these standards.

We spoke with her on Wednesday about progress with the Pool and the collaboration of the industry.

Andy Plesser